It’s Female Founder Friday, and I’m pleased to introduce you to the woman entrepreneur behind Upace, Rachel Koretsky. Rachel’s company is the first customizable, two-sided mobile platform that offers real-time business functions and member interactions that boost usage, retention, and operational efficiency. Recreation and fitness center managers can remotely and instantly access data and analytics, communicate directly with members, and update the app within minutes. Via the app, members can view center occupancy, reserve equipment, and sign up for classes. Upace is “Fitness Meets Convenience” for facility mangers and members alike.

So, if you’re a woman who’s creating a company to solve a problem you’ve encountered, or your curious about fitness tech don’t miss Rachel’s answers to my questions below!

What inspired you to create your company?

When I was a college student, I grew frustrated with the onsite white board sign-up process for cardio machines and group fitness classes that filled up quickly if I was not there far in advance. These inconveniences, along with trying to manage a busy schedule, completely derailed my fitness routine and, in turn, I stopped going to the campus rec center. I realized that with mobile technology, we could solve this problem. I wanted to save others from the same experience I had and help them stay on their path to wellness.

What was your biggest obstacle and failure in going from idea to business?

At the beginning, the challenge was very technical. I had no technical background or knowledge on how to build a two-sided mobile platform. I had to find mentors to guide me in hiring the right development team while learning the logic behind developing a mobile app and administration portal.

What’s next?

Our focus right now is to continue to scale Upace to additional recreation facilities while expanding into Jewish Community Centers. We also are developing new feature functionality around personal training, spa management and data analytics. We are very excited to be releasing this technology in a few months!

If you had a theme song what would it be?

My theme song would be “Happy,” by Pharrell Williams. The song reminds me of the importance to take time to just be happy and simply enjoy the journey of being an entrepreneur.

Please share your best piece of advice for aspiring female founders.

You have to be prepared to be 100% dedicated to your venture. You are your own boss. You set your schedule, tasks and priorities as well as the vision for your company. As a founder, you will experience ups and downs in the business and it is your commitment and perseverance that will allow your company to succeed. 

Upace Team Led by Woman Entrepreneur



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