Schools around Australia are being urged to switch to Fairtrade cotton uniforms, in a new campaign, developed by Y&R Melbourne, aimed at ensuring kids around the world get the opportunities they deserve.

The Cleanest Uniform in Australia campaign has been launched by Fairtrade Australia this week, and will see uniforms sent directly to school principals and P&C members across the country asking them to stop and consider the impact of the school uniforms they buy.  It is supported by social and digital activations.

Screen Shot 2017-11-07 at 7.12.38 am.jpgThe uniforms are made with Fairtrade certified cotton, which means no
matter how dirty they get, they will always be clean from child labour
and unethical practices.

Says Molly Harriss Screen Shot 2017-11-07 at 7.06.55 am.jpgOlson, CEO of
Fairtrade Australia & New Zealand: “The campaign is designed to
highlight the choice that schools, parents and students have regarding
uniforms – by simply switching to a uniform made with Fairtrade cotton
they can make a positive impact on the lives of children around the

Says Brad Smith, group account director at Y&R
Melbourne: “Many schools aren’t aware that the uniforms currently worn
by their students can mean children in the countries where the cotton is
produced can’t go to school at all. Now schools around the country can
switch to The Cleanest Uniform in Australia to ensure kids around the
world get the opportunity they deserve.

“Half of Australians
aren’t aware of the Fairtrade Mark and yet the majority of us are
influenced by the important work they do – preventing child labour,
paying a fair price and ensuring sustainable farming practices.
Highlighting the positive impact of Fairtrade via school uniforms is a
powerful way to connect with Australians.”

Visit the website to learn how switching to Fairtrade uniforms can make a positive impact on the lives around the world.

Client – Fairtrade
Hannah Andersen – Public Engagement & Advocacy Manager
Kim Greenstone – Program Manager – Public Engagement & Advocacy
Amy Botta – Business Development
Cormac Sheehan – Marketing Campaigns Manager
Juno Scott-Kelly – Marketing & Digital Communications Manager

Agency – Y&R Melbourne
Jake Barrow – ECD
Carissa Finneren – Copywriter
Janice Ko – Art Director
Christine O’Keefe – Senior Strategist
Brad Smith – Group Account Director
Lil Shelmerdine – Account Director
Louise Brugman – Senior Account Manager
Emma King – Producer
Photography – Thom Rigney
Content Production Company – NewMac

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