Comcast Corp. has approached 21st Century Fox to express interest in buying a substantial piece of the company’s business, according to people familiar with the situation, underscoring that Rupert Murdoch’s media empire has quickly become an attractive acquisition target.

The cable giant is interested in assets similar to those Walt Disney Co. pursued when it recently held talks with 21st Century Fox, some of the people said. The Disney talks, which fell apart, included the Twentieth Century Fox studio, some U.S. cable networks…

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