And Lee’s a good person to ask. Her small business brings on a classic ‘oh, wish I’d thought of that’ reaction, as is the case with many successful start-ups. Barking Mad arranges bespoke holidays for dogs (in place of kennels) while owners themselves are away, filling a large gap in the marketplace. We caught up with her again, along with her Middlesex franchisee Melissa Sincock to talk about franchising, female entrepreneurs – and working with dogs.

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