Cultivate Some Skills and Sharpen Your Copywriting Mojo

Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop.

You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences.

Get all the details and register here: https://rightmessage.com/w/copyblogger-may24/?fp_ref=copyblogger31

We love subtle tactics and cutting-edge strategies on Copyblogger. But we’re also very conscious of the fact that 90 percent of copywriting and content marketing success comes from executing fundamental skills really well.

Just like Napoleon Dynamite, this week we’re rolling up our sleeves and working on cultivating some great skills.

On Monday, Stefanie Flaxman explored the multidimensional nature of what we call “high quality” writing, and why it can be so challenging to create. (The solution? A serious commitment to your writing practice!)

On Tuesday, conversational copywriter Nick Usborne swung by to share five common mistakes we make with sales copy — and how to fix them.

Experienced copywriters know that the right offer can do the lion’s share of your persuasive work for you. On Wednesday, I talked about what goes into crafting an offer that people actively — even eagerly — want to buy.

Over on Copyblogger FM, we aired an encore episode on the “magical” (not really magical, but pretty dang impressive) things that a strong headline can do for your content.

On Site Success, Jerod Morris helped demystify a crucial element of your content: your keyword strategy.

And if you’re looking for a return to fundamentals on your website, you might want to check out our newest StudioPress premium theme for WordPress — Essence Pro. It’s a beautiful, clutter-free design that emphasizes simplicity.

On Unemployable, Brian Clark shared a conversation with Jordan Harbinger about how to survive — and even thrive — after a business partnership falls apart.

Enjoy the skills, and have a great weekend!

— Sonia Simone
Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


once it’s time to write, you already know what to say3 Reasons Why Writing Practice Leads to Multidimensional Content

by Stefanie Flaxman


being persuasive isn’t the same thing as being pushyHow to Fix 5 Conversion-Killing Copywriting Mistakes

by Nick Usborne


when you get your job and their job confused, you create a lot of problems4 Vital Elements of an Appealing Offer

by Sonia Simone


essence pro, a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle nichesEssence Pro: A Theme that Allows You to Focus on the Essentials

by Brian Gardner


Stop Being Afraid and Start Building Your BusinessStop Being Afraid and Start Building Your Business

by Sean Jackson & Katy Katz


3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

by Sonia Simone


3Q for Optimizing Your Keyword Strategy3Q for Optimizing Your Keyword Strategy

by Jerod Morris


The Best of 'The Writer's Brain' Part Two: EmpathyThe Best of ‘The Writer’s Brain’ Part Two: Empathy

by Kelton Reid


Picking Up the Pieces when a Partnership Implodes, with Jordan HarbingerPicking Up the Pieces when a Partnership Implodes, with Jordan Harbinger

by Brian Clark




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