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Perpetual Traffic: Episode 157: 1 BIG Facebook Ad Update You Need to Know About

Join the experts as they discuss a major update Facebook made to increase transparency, why this might be a bad thing for “Bush’s Baked Beans,” but why it is definitely a GOOD thing for your business.

If you’ve ever had trouble researching your target market and coming up with ideas for ad creatives, this update is exactly what you’re looking for. Tune in to find out why.

IN THIS EPISODE YOU’LL LEARN:

  • A “sneaky” new way to spy on your competitors’ ads to learn what’s working for them
  • What to test in your Facebook ad campaigns so you can reach more of your audience
  • New restrictions being placed on 1 Facebook ad type and how this will impact your Facebook ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 08: Ad Targeting: Put Your Offer In Front of the Right People
Episode 87: 3 Steps to Finding the Perfect Audience for Your Ads
Episode 143: Cambridge Analytica: What You Need to Know
Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)
Facebook Newsroom: A New Level of Transparency for Ads and Pages
Facebook Newsroom: Shining a Light on Ads With Political Content
Facebook Newsroom: Making Ads and Pages More Transparent
Facebook Advertising Policies: Political Advertising
Active Ads from SkinnyFit
Tier11 is Hiring
Messenger Marketing & Chatbot Conference

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

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