Have you heard the news? This week, Google announced they are killing Google+. If you were like many, you didn’t use Google+. They also shared the average user was spending 6 seconds per login on the Google+ site.

6 seconds per login

That’s enough time to log in, post your article because someone told you it would be good for search engine optimization, check to make sure it posted, and then leave.

So what? I mean really, what does this mean to you?

First, it’s one more reason not to build all of your business on rented land. You never owned your data, or more importantly, your audience, on Google+. Many of the platforms are this way.

Second, before you go starting a new investment into your business, know your escape plan. What will happen WHEN this doesn’t work. I’m not saying plan for failure. I am saying you need to be ready for when it happens – because eventually, you’re going to have to pivot in a new direction.

Third, you have to know WHY you’re there as it fits in to your overall business strategy. For many, they went to Google+ because they heard it was good for SEO, but beyond that, most had no idea why they were there, and almost nobody used it very strategically. If it isn’t strategic, why are you really going to use it?

Which, if any, platform can you trust?

You need a website. That’s a given.

And an email list that you collect email addresses, hopefully, to communicate with, using a third party service, so you don’t get sued for CAN-SPAM, CASL, or GDPR.

And you need LinkedIn.

Yep – I believe you can trust LinkedIn – or at least back up your data so if they screw you over, you can get your work out of there. You can export your complete profile, you can export all your connections and things you posted and all you did, so in case they zap you, you’re good.

And you can use it to grow your business if you have a plan to do so.

Do you have a plan to use LinkedIn for your business?

If you do, congratulations. You’re one of a few people I know who does.

If you don’t, I have a program for you. It’s called the LinkedIn Sales Blueprint, and it’s open for business until next week.

You can learn all about it at http://linkedinsalesblueprint.com

I’ll share more about it before the first class, exactly 1 week from today.

If you click through and you see it and you have any questions, email me (phil@philgerbyshak.com, or call or text me at 414-640-7445. I’m happy to answer any questions you might have.

The post Google Plus Is Dead! Now What? So What!?! appeared first on Phil Gerbyshak.

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