A corporate scare turns an employee into an entrepreneur

By Sheon Wilson

It wasn’t easy finding a natural hair section in stores when Mahisha Dellinger started CURLS in 2002. National retailers weren’t offering much shelf space to products for customers with curly, wavy, and kinky hair who wear their natural texture, rather than straightening it.

“The choices in the ethnic aisle were mostly flat irons, Jheri curl juice [moisturizer for chemically straightened hair], and oils that were too heavy,” says Dellinger, who lives near her company…


This is only a snippet of a Women in Business Article written by Andrea Schumann

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