Feb 11, 2019
- by Alex Ali
Improving conversion rates is vital for any business, no matter its size. There are a lot of factors that go into securing conversions, however, so it can be difficult to pinpoint possible areas for improvement.
Fortunately, implementing A/B testing can help. This enables you to directly compare two variants of content on your website – changing one element such as text size, button color, or featured image. By displaying two slightly different versions of the same site to distinct groups of users, you can determine which works best at encouraging conversions.
In this post, we’ll discuss the basics of A/B testing, highlight some key…
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