by Lucy Literado, VP of Marketing at Reply

Cold email is a massively popular way of reaching out to potential customers and clients. It costs very little but can bring great results. However, because of its popularity, it’s getting harder to stand out from all the other emails.

At Reply we help people automate their email while still keeping them personal. Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips to help you out. Here are the best practices for how to send a cold email that gets a response.

Send it to the right person.

Because cold email is so easy and cheap, plenty of email marketers use a spray-and-pray…


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