Last Monday, we announced the January Amber Grant finalists. Today, we’re delighted to share the recipient and the qualifier for our $10,000 year-end Amber Grant.

Congratulations to Lauren Choi, Founder and CEO of  The New Norm. We caught up with Lauren to help shed light on her mission and her future goals.

WN: What problem does The New Norm highlight how do you plan to solve it?

LC: It came to my attention that America is facing a recycling crisis and most people are not aware of this issue. Many recycled goods are no longer accepted by China and end up in landfills. This is terribly unfortunate.

Over the summer, I started doing research and tried…


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