Feb 11, 2019 0 by Alex Ali Improving conversion rates is vital for any business, no matter its size. There are a lot of factors that go into securing conversions, however, so it can be difficult to pinpoint possible areas for improvement. Fortunately, implementing A/B testing can help. This enables you to directly compare two variants of content on your website – changing one element such as text size, button color, or featured image. By displaying two slightly different versions of the…