Advertising & Brand Communication

What Gillette Got Wrong That Super Bowl Advertisers Can’t Afford To – Women in Business Article

Gillette’s recent “The Best A Man Can Be” ad has caused a lot of controversy.  Most people seem to be relying on their own personal opinions and preferences to criticize (or praise) the effort. But I thought it would be more helpful to examine the ad from an advertising strategy perspective and try to identify takeaways that would help other advertisers.  Given that the biggest day of advertising in the U.S. is coming up on Sunday, Super Bowl LIII, and…

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Brands to Watch in 2019 – Women in Business Article

According to the Chinese zodiac, 2019 is the year of the pig — which usually means a spirit of relaxation and enjoyment.  It’s unlikely, though, that all brands will enjoy a happy, prosperous 2019.  Many will undergo significant changes – others will face challenges from category disruption and stiff competition.  And all will have to figure out how to navigate an economy that will likely end up slowing down in the back half of the year.  Here’s the list of…

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