advertising

Gambling ads to be banned from child-friendly sites and games | Media – Business Article

Gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop irresponsible gambling. Bookmakers will be required to use every targeting tool possible to ensure online gambling promotions are not seen by under-18s. They will also have to avoid placing gambling adverts on parts of websites that are popular with children, and stop using celebrities or other people who appear to be under 25 in…

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Digital ad market under fresh scrutiny amid competition concerns | Media – Business Article

Facebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising business is hurting news publishers. News outlets have long complained that Facebook and Google, which together account for the vast majority of digital advertising in the UK, have sucked out billions of pounds of revenue that previously supported the cost of journalism. The culture secretary,…

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Design For The Customers You Want – Business Article

Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for life. These marketing tactics can work in the short term. It is possible to see an increase in sales when you give customers something for…

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The Three Pillars Of Brand Resonance – Business Article

The most common reason people give for contacting me to work with them is to raise brand awareness. Conventional wisdom dictates that if only more people knew about our products and services, or our ideas and our work, then we would be more successful. There’s only one problem with this worldview. More people knowing your product or service exists does not necessarily translate to more customers. More awareness doesn’t always make for a more viable business. And crucially, having the…

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Ad of the Month – When Points of Difference don’t matter – Business Article

by Dr Greg Chapman You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own. That’s what these very slick French ads did. Is their service better than their competitors? I don’t know, but it certainly looks convenient if I haven’t already signed up to a similar service. This sector is not yet mature, so…

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Want Instragrammable Conversions? Leverage Context by @TheGrok – Business Article

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…

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Lessons in advertising from a butt ugly bloke – Business Article

If you’ve been in one of the 97,000 thousand cars a day hurtling along Sydney’s Parramatta Road in the past nine years, you’ve probably spotted the sign above. It hangs outside Three of a Kind Furniture in Leichardt and it may surprise you that it wasn’t done by some clever clogs advertising agency, but by the owner of the business itself. Karl is his name. He’s one of the butt ugly blokes. And, as I discovered, he’s got a thing…

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Celebrate Entrepreneurial Independence Day with a Free Read! by @TheGrok – Business Article

We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download. You’re on a road trip with an old man…

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