Australian small business

 The Australian Small Business Blog: Know Your Competition Online – Business Article

by Dr Greg Chapman One of the best ways to understand why someone should buy from you, and what are your points of difference, is to study the competition. What is it they are doing well, and what are they doing not so successfully? The internet makes this very easy. You can see what the competition are telling the market place, although it is quite common that people have excellent offline marketing and have just thrown up a website as…

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How Small Business Davids can overcome Big Business Goliaths – Business Article

by Dr Greg Chapman In the story of David and Goliath, young David challenged the mighty Goliath. King Saul wanted David to wear his armour so that he could fight Goliath in the traditional way. But David chose to forgo the armour, used a weapon of his choosing, and relied on his own speed, and was ultimately successful in slaying the giant Goliath. Small business owners viewing the Goliaths of their industry slugging it out using all the marketing weaponry…

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 The Australian Small Business Blog: Ad of the Month – Business Article

by Dr Greg Chapman If your product is an input where the final outcome is multiple steps away, your contribution to the ultimate benefit could be lost to potential buyers. In this ad, we start from the outcome and work backwards to the advertiser’s input, making clear how they contributed to the ultimate benefit. Is your product or service just one of a number of inputs that could be lost to the ultimate consumer? Could you reverse engineer the process…

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 The Australian Small Business Blog: Marketing Moments – Business Article

by Dr Greg Chapman One of the most powerful marketing tools you have at your disposal is the use of the knowledge that you already possess. Yet how you use that knowledge as a strategy to grow your business is often overlooked. In this podcast I discuss how to leverage this knowledge to position you as the authority in your marketplace. Never miss another Marketing Moment when You Subscribe here. May Your Business Be –As You Plan it! Subscribe to…

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Ad of the Month – When Points of Difference don’t matter – Business Article

by Dr Greg Chapman You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own. That’s what these very slick French ads did. Is their service better than their competitors? I don’t know, but it certainly looks convenient if I haven’t already signed up to a similar service. This sector is not yet mature, so…

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How does Your Business Compare? – Free Performance Benchmarking – Business Article

by Dr Greg Chapman While owners work away in their business every day, they would love to know how they are doing compared with their competitors. Wouldn’t it be nice if they let them have a peak at their books, but that ain’t gonna happen! But what if someone had compiled the data of ALL your competitors which would allow you to see how you rank? A database of every competitor in the country! Wouldn’t you like to get your…

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