B2B Marketing Best Practices

A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event – Business Article

  B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It’s a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

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28 Golden Nuggets on how to Attract, Recruit and Retain the Best Event Industry Talent – Business Article

  Recruiting is a time consuming and painful process. Recruiting outstanding event marketers and event sales professionals is even harder. Why? Because event leaders are simply using the wrong approach! I seriously think there is a disconnect between what event leaders want (or think they want) and what is available in the market. millennials are now in the job market and some of us are still trying to understand them as individuals, let alone as potential employees UK is enjoying the lowest…

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5 Key statistics that explain why it’s difficult to recruit marketing professionals – Business Article

If you’re someone responsible for marketing recruitment, it will come as no surprise to hear that things are pretty tough out there. We don’t think it’s too far fetched to say it’s a bit of a nightmare. 72.8% of employers are struggling to find relevant candidates. Fewer and fewer quality candidates in the active job market, those that are asking crazy salaries and being courted by lots of different firms.

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Using video in B2B should be simple, powerful and free – Business Article

Stuck in a rut with email.. of course you are. Most B2B companies are still lagging behind with one of the most powerful and impactful mediums around. Video. It doesn’t need to be time consuming or expensive. In fact why am I even writing this intro. Watch this…  Everyone in the B2B organisation should be able to embrace it and I am suggesting you give it a go. These 5 functions will dramatically see change through video:

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