brand building

How to be Your Own Boss in 2019 – Online Business Article

We all have ideas for how we’d like to make money online. The hard part is knowing exactly where to focus your time and energy to turn that idea into a flourishing online business. That’s why we created the ultimate online business guide—to spell out the vital steps every entrepreneur needs to take in order to get online and selling as soon as possible. Follow these steps to get your online business up and running in no time. Secure your…

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A Retailer Increased Sales 87% with Refreshed Product Photos – Online Business Article

According to Weebly data, 75% of people rate photos as very influential when they’re deciding whether they want to buy a product online.* For many eCommerce shoppers, a clear product photo really is worth a thousand words. “If I can’t see it, I cannot make a decision about it,” says one respondent. With nearly eight out of ten shoppers expecting to find photos on a website’s product pages, and 79% expecting to find product photos from multiple angles, the importance…

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The Factors Affecting Brand Image – Women in Business Article

What creates brand trust? A recent study on factors affecting brand image for young Americans ages 13 to 36 revealed some interesting findings. You can read about the study here. A group of 27,000 young people were shown a list of over 200 brands and asked which ones they trusted the most. For Generation Z, the top 3 brands were Oreo, Nike, and Hershey’s. For Millennials, it was Nike, Hershey’s, and Amazon. What creates brand trust for them? It’s no surprise that…

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Business Building Basics: The Business Umbrella Statement – Women in Business Article

It happened for the umpteenth time.  I asked THE first and most important question in our conversation but got no real answer. If you don’t get this nailed down—your business simply cannot grow.  This happened during an exploratory phone conversations. Love them and hate them. Why anyone would just want to connect without a purpose is a little difficult to understand for me. Then again, I have had now a few of these conversations and some have taken exciting and…

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Companies Need An Employee Brand Engagement Reality Check – Women in Business Article

If you expect your employees to do what they can to build your brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so.  This makes sense, but according to my employee brand engagement assessment research, most business leaders approach employee brand engagement with little more wishful thinking. In my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that employee brand engagement is the extent to which…

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