brand identity

How to Start a Successful Consulting Business: The Complete 10 Step Guide (2019) – Business Article

You’ve put in the hours. You’ve paid your dues. And now all that effort has paid off – you’re the expert. So, what’s your prize at the end of the day? For some, it’s enough to know that you’re great at your job. But others, like you, yearn for something more. Admit it – you’ve thought about starting your own consulting business. Flexible hours, being your own boss, and living life on your own terms; not to mention setting…

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The Best and Worst Branding of 2018 – Business Article

Design can be powerful. Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. As we recently wrote, No successful company has ever left its brand and branding to chance. Instead, smart companies are intentional and public about their mission and values, among other things. There’s a good reason for this. 87% of consumers will purchase a product solely because of brand values. In 2018, we saw some terrific examples of…

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What Is a Brand – Denise Lee Yohn – Women in Business Article

When people ask me to define “brand,” I say, “A brand is what you do and how you do it.”  This might not be the most common definition of what a brand is, but the one I use because it’s shorthand for the business school definition of a brand:  a product or service’s value that is delivered to its customers, and the way of doing business that is the basis of a company’s relationships with stakeholders.  This definition of a…

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