Branding

Twitter Link Roundup #357 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers! – Business Article

Cabin fever is a phenomenon known to any of us who have suffered through cold, unreasonably long winters. While the specifics may vary from person to person, cabin fever generally encompasses feelings of boredom, irritability, restlessness, and the vague impulse to set fire to the walls. Feeling stressed out because of a marathon of mandatory stay-at-home days is common, even for people living in routinely cold places – we’re looking at you, Winnipeg. The restrictions imposed on lifestyle, routine,…

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No More Meh: Essential Tactics That Will Make Your Customers Adore Your Brand – Women in Business Article

The way that customers perceive and relate to your brand is a crucial element of the success of any business woman. That means you don’t want customers just to like it, you actually want them to really love and adore it. Something you can find out more about how to achieve in the post below. Create superfans. One way to ensure customers adore your brand rather than merely like it is to involve them in a community. Something that breaks…

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The Best and Worst Branding of 2018 – Business Article

Design can be powerful. Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. As we recently wrote, No successful company has ever left its brand and branding to chance. Instead, smart companies are intentional and public about their mission and values, among other things. There’s a good reason for this. 87% of consumers will purchase a product solely because of brand values. In 2018, we saw some terrific examples of…

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Developing Your Marketing Strategy – Deluxe webinar – Business Article

Every business is different, and what works for one may not work for another. That goes for your marketing plan too. To be successful, your marketing must be true to your vision and your business — and true to your customers. This free webinar, hosted with our partners at Score, will give you the tools you need to quickly, easily and effectively create your ideal marketing strategy. Register today. In this free webinar, you’ll: See why marketing is crucial to…

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Choosing A Business Name – Here’s how to pick the perfect one – Women in Business Article

Choosing a business name is crucial as it is typically the first thing people will learn about your new brand. Although it is a challenge, these three steps will encourage you to get the most out of your business name. By the end of the process, you will feel confident in your decision (and not like you’re stepping off the edge of a cliff). Step One: Mission and Vision Consider your audience when choosing a business name When choosing a…

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Why Community Matters Now, More Than Ever by @annamcafee – Wonen in Business Article

by Anna McAfee | Featured Contributor “What tribes are, is a very simple concept that goes back 50 million years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever” says Seth Godin. You’d have to be living under a rock to not have recently heard the words ‘community’ and ‘tribe’. But why does it matter so much, and why does it matters now?  We need to take a look at the world, where we…

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Marketing Collateral 101: When to Create In-house vs. Outsource – Business Article

You need marketing collateral, a collection of print and online materials such as whitepapers, sales scripts and website content, to support the sales of your products or services. But it takes planning to effectively prepare the collateral you need. You have to think about what these materials will be used for (promoting a sale, generating awareness, etc.), what message you want to deliver and what the most effective way to reach your audience is. If your to-do list is already too long, you…

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The Secret to Succeeding in Business? You Already Have It! – Wonen in Business Article

The glass ceiling might be shattered in places, but plenty of shards are still there. According to research from Carta, despite women founding roughly 13 percent of companies, they hold less than half that percentage in equity. It’s a gap just begging to be addressed. Perhaps the best way to attack this equality disparity is for female entrepreneurs to take charge of their own destinies with personal branding. Women are in a unique position to brand themselves and the companies they…

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Venturing into the Dragoness’ Den – Women in Business Article

Director of Rockallwight PR, Claire Cunningham tells her success story: Claire Cunningham How I threw my hat in the ring and ended up winning. Brand new start-up In April 2018 my new public relations start-up was only a month old. I had left a 20-year career working as a communications professional, in corporate environments on big teams,  to try my hand at being an entrepreneur. My company Rockallwight PR, turns innovative small and medium sized company’s approaches to communications around.…

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The Factors Affecting Brand Image – Women in Business Article

What creates brand trust? A recent study on factors affecting brand image for young Americans ages 13 to 36 revealed some interesting findings. You can read about the study here. A group of 27,000 young people were shown a list of over 200 brands and asked which ones they trusted the most. For Generation Z, the top 3 brands were Oreo, Nike, and Hershey’s. For Millennials, it was Nike, Hershey’s, and Amazon. What creates brand trust for them? It’s no surprise that…

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5 ways to build a community around your e-commerce site – Online Business Article

Online storefronts might feel as old as the internet itself. While improvements in technology have bettered the experience for online shoppers, many e-commerce sites still have a largely untapped opportunity to deepen their brand’s connection with those buyers. Developing a community around your product can lift sales, add new customers, and increase the overall lifetime value your business gets from its customers. Creating that kind of community using your e-commerce site is easier than you might think. Here are 5…

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How SMBs Can Choose the Right Domain Name: 5 Tips – Online Business Article

Having the right domain name for your small business sounds like common sense, right? And yet, many entrepreneurs get it wrong. It is true, though, that with the number of domain names already registered, it can be a challenging task to find the right one for your business. For your business to thrive, it is imperative that you have a good domain name; One that helps you build your brand and gain new customers. Here’s 5 tips to help you…

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GWBC Helps Us Be Super! – Women in Business Article

Debbie King, SPHR, SHRM-CP, RCC CEO and HR/OD Consultant It’s hard to say how long a business must invest before there is a return.  In the federal government sector, the SBA usually quotes 20-24 months.  In private sector it is usually much shorter. For EMI, the investment in Greater Women’s Business Council membership has been a win from day one!  Evolution Management, Inc. (EMI) has been a certified GWBC member for almost 10 years.  I was first drawn to the…

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Lessons in advertising from a butt ugly bloke – Business Article

If you’ve been in one of the 97,000 thousand cars a day hurtling along Sydney’s Parramatta Road in the past nine years, you’ve probably spotted the sign above. It hangs outside Three of a Kind Furniture in Leichardt and it may surprise you that it wasn’t done by some clever clogs advertising agency, but by the owner of the business itself. Karl is his name. He’s one of the butt ugly blokes. And, as I discovered, he’s got a thing…

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Tips for Selecting a New Brand Name – Women in Business Article

By Keely L. Herrick, Trademark Attorney, KHerrick LLC If you avoid going to the dentist, would that save you from ever having a cavity? Certainly not, and if you do have a cavity, waiting to seek help can make the final resolution more painful and expensive. Well, many business owners approach brand protection the same way: they wait until they actually have a problem to reach out to a trademark lawyer. If you contact a trademark attorney to help you…

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