BTWA

Sell Clean – chrisbrogan.com – Business Article

In July of 2006, I first learned of Humpy Wheeler, one of the foremost promotors of NASCAR. He was a guest on NPR’s news quiz show, “Wait Wait! Don’t Tell Me!” And what he did thrilled me. Sell Clean Humpy talked about running the motor speedway about 12 miles away from the theater where the episode was being filmed. He asked, “You want to come? I’ve got tickets in my pocket.” Here’s where I have to stop explain something. In…

Read More

We Don’t Want to Fit In. We Want to Belong – Business Article

There has been a big shift in how people interact with brands. In the old days, a product or service would show up on the scene, and we’d evaluate whether the product was something we could use. Sure, there were some products and brands where we felt like we wanted to belong (you are either a Coke or Pepsi person, for instance). But most times, when something new came out, the question was whether you could fit yourself into the…

Read More

Why Your Company Needs to Understand Memes – Business Article

This picture is my 13 year old son’s recent project. He printed out the Sunday funnies (we don’t get a newspaper so he went online and found some to print). Then, he chopped up each panel and sliced out each bit of dialog. Finally, he mixed them all up at random to make his own comics to see if anything unexpectedly funny would come of it. It was funny enough. The idea comes (roughly) from “Garfield without Garfield” and other…

Read More

Marketing is About Connecting With Your Customer’s Story – Business Article

Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business in some way. Now, think about how you market. Marketing is About Connecting With Your Customer’s Story I’m a big fan of the coffee tumblers…

Read More

If I Were Selling Real Estate Today – Business Article

The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is contacted. That’s not necessarily bad, but for a lot of Realtors (and other professionals in other industries for that matter), a personable connection with a buyer matters immensely as well. If I Were Selling…

Read More

Here Are The Two Types of Videos to Post – Business Article

We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention. The Two Types of Video to Post Brief – Less than 3 minutes, maybe even less than 1. Long – Ten minutes or more. We either want the snack or the meal. It doesn’t…

Read More