building a business

The Factors Affecting Brand Image – Women in Business Article

What creates brand trust? A recent study on factors affecting brand image for young Americans ages 13 to 36 revealed some interesting findings. You can read about the study here. A group of 27,000 young people were shown a list of over 200 brands and asked which ones they trusted the most. For Generation Z, the top 3 brands were Oreo, Nike, and Hershey’s. For Millennials, it was Nike, Hershey’s, and Amazon. What creates brand trust for them? It’s no surprise that…

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Business Building Basics: The Business Umbrella Statement – Women in Business Article

It happened for the umpteenth time.  I asked THE first and most important question in our conversation but got no real answer. If you don’t get this nailed down—your business simply cannot grow.  This happened during an exploratory phone conversations. Love them and hate them. Why anyone would just want to connect without a purpose is a little difficult to understand for me. Then again, I have had now a few of these conversations and some have taken exciting and…

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Do Investors Have Gender Bias? – Women in Business Article

If you are a woman looking for venture capital as a female entrepreneur, then you already know: The gender gap in regards to investment money for women is huge. In 2017 alone, $85 billion in venture capital was invested in businesses of various kinds and most of them had male-only founder teams.  Only 7 percent of those looking for funding had female founders, and they only received $1.9 billion out of the total—a measly 2.2 percent. Abysmal as the numbers are…

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