Business Growth

What’s important for CX executives and marketers to consider in 2019? – Business Article

A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…

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4 Reasons to Upgrade Your Skill Set with In-Person Tech Training – Business Article

By Bethany Mily So, you want to level-up your career or small business by adding some tech skills to your arsenal. That’s smart! In some situations when you can do something yourself, it’s going to save money over having to pay an outside vendor. Things like website updates or customizing can cost between $300 and $1,000 and designing a custom website from scratch can run $5,000 to $10,000. When you consider your own hourly rate, you might come out ahead…

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The 2019 Checklist For Growing Businesses – Business Article

by Travis Crabtree, President and General Counsel of Swyft Filings As we welcome the new year, we consider the new year’s resolutions that we may (or may not) carry out. We explore new fitness regimens, recipes to cook, and new books to actually finish. Businesses work in a similar fashion, seeking out new tools and resources to help spur growth, drive efficiency, and increase profitability. The difference between personal and professional goals, however, is that you definitely want to carry…

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The Best Lead Nurturing Techniques for Small Businesses in 2019 – Business Article

By Gerry Wilson 2019 is here and businesses have geared up for leading-edge conversion techniques. Many companies have already discovered the most effective lead nurturing techniques, and thus you need to uncover them to stay ahead in the competitive digital landscape. If leads do not qualify, fall out of the funnel, or are not nurtured, a business will suffer greatly. Therefore, we have created this article to reveal the best lead nurturing techniques for small businesses in 2019. Read along…

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3 Ways to digitally transform your health & beauty eCommerce business – Business Article

With the rise of digital-born, single-brand beauty and cosmetics companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption. According to a 2017 Deloitte study, older sales channels, such as department stores, are being challenged by online sales and specialty stores. The study also discovered that consumers aren’t as interested in the B2C mass-selling tactics that worked just a few years ago.

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Final impressions count: Owning the last mile – Business Article

Food delivery services are on the rise – with a generation of ‘I want it now!’ what does this really mean for restaurants – and the customer experience?   The young people in my life would prefer to order ‘Uber Eats’ or another delivery service than open a can on baked beans (my go to food as a graduate) On average, Australians eat out two to three times a week. That’s more than 50 million meals every week across the country.…

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Here’s to an AWEsome 2019! – Women in Business Article

While our country continues to experience unprecedented national turbulence and an uncertain financial outlook, we remain truly grateful for all the wonderful milestones and events that made 2018 a banner year for AWE – and look to the year ahead full of optimism and excitement. From our selection as an Arlington, VA Chamber of Commerce Best Business Award winner to being recognized for our efforts on behalf of women and diversity with a James B. Hunter Human Rights Award, we were…

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Big Ideas 2019 – collaboration ramps up – Business Article

The LinkedIn #BigIdeas2019 series looks at trends and predictions for 2019. We all wish we had a crystal ball… and I do my best in the video below. I offer my insight into what could be around the corner for business. I see some major shifts where competitors become strategic partners, where collaboration is pervasive, pressure will continue on the big five: Apple, Microsoft, Google, Amazon and Facebook to curtail their market dominance practices. Read my recent opinion piece on…

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4 Tricks to Get Prospects Interested in Your Products – Business Article

It’s not too tough to sell products to your prospects who are interested in what you’re offering. They’ve done some research and realized that you’re a have a product that will help. Now you need to answer their questions and do what you can to ensure they choose you over the competition. This is where the strongest products and best businesses are distinguished from the average ones. It’s not always easy to start a relationship with people who haven’t heard…

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