business marketing

The Magic Of Merchandising – Putting Your Business’ Best Face Forward – Business Article

When people think about merchandising, images of a product that has been oversold quickly come to mind. However, merchandising is all a part of branding a product line and it can be a fantastic way to retain customer loyalty, get customers to easily recognise your product, and raise awareness about your brand. If done creatively, you can create a campaign that helps sell a lot of units of whatever it is that you are selling through your company. Learning how…

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Top Ten Content Marketing Mistakes to Avoid – iPage Blog – Online Business Article

Did you know that content marketing gets three times more leads than paid search advertising? And that online conversion rates are six times higher for companies and brands that use content marketing compared to those that don’t? Succinctly put, content marketing generates more revenue. Chances are high that you’ve considered implementing content marketing already, especially if you have a new e-commerce website, or a new small business website. But regardless of how critical content marketing is to any online entity’s…

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