Business Mastery

Sometimes my heart clenches when the phone rings. It happens when callers dive right into an obvious script. They typically represent a large company that developed a perfect script based on human behavior. They ask you yes or no and multiple choice questions. Then they ask for a credit card number. I often abandon the phone long before hearing the whole script. However, as a business consultant and former technology architect, I sometimes listen out of curiosity.   It amazes me that companies believe someone would whip out a credit card without developing an authentic relationship. In my book, it falls… This is only a snippet of a Women in Business Article written by Laurie Zerga…