Customer Retention: How Small Businesses Win the War – Business Article
Starting a business is exciting, crazy, exhilarating, and nuts. You’ve got to find investors, perfect your business model, create a marketing strategy, and sell away. But the insanity doesn’t end there. Once you get your company going — starting from your very first sale — you’ve got a major challenge on your hands: customer retention. How do you keep the customers you earn? Customer loyalty has been spiraling downward for years now — in part because companies aren’t taking care…