business strategy

Machine Learning for Small Businesses: Unearthing the Revolutionary Potential – Business Intelligence Article

Click to learn more about author Atman Rathod. Like any new technology, Artificial Intelligence (AI) and Machine Learning (ML) remained largely available for the top brass of every industry at the initial stage. But like we have seen with many new technologies and innovations in the past, they are slowly going to be available for others in the long run. Already signs are ripe that AI and ML are going to play a major role in offering a level playing…

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Business Statistics 2018: How Are Women Owned Companies Doing? – Women in Business Article

The number of women-owned companies in the U.S. has grown dramatically, and these businesses create the largest number of new jobs. Yet, for all the strides women business owners have made, their revenues still don’t measure up. Women own 4 out of every 10 businesses but don’t achieve the same financial success that men do.  First, let’s look at these statistics* about women in business that illustrate the contribution versus compensation disparity: Since 2007, the number of new businesses in…

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No Business Strategy Should be Without It – Business Article

Before you answer that, think about this question.  Are you happy to build a business that underperforms? No business strategy is complete without being linked to your social media activities. The key to using social media the right way is to increase your visibility and build a stronger bond between your brand and your market. Three things to consider about your social media strategy: 1. Choose the right platforms. Facebook, Pinterest, Tumblr, Instagram, and Twitter are just a few of…

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The Factors Affecting Brand Image – Women in Business Article

What creates brand trust? A recent study on factors affecting brand image for young Americans ages 13 to 36 revealed some interesting findings. You can read about the study here. A group of 27,000 young people were shown a list of over 200 brands and asked which ones they trusted the most. For Generation Z, the top 3 brands were Oreo, Nike, and Hershey’s. For Millennials, it was Nike, Hershey’s, and Amazon. What creates brand trust for them? It’s no surprise that…

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12 Questions To Ask Yourself Before Making Important Decisions – Women in Business Article

I know this is going to sound a little hokey, but I view intuition as this powerful “thing” in my gut that is a silent and strong guide. However, it’s really easy to ignore, especially if you are busy and have a million things going on. And if you ignore it long enough, it gets smaller and smaller until something in your life has to scream at you (implode) so that you finally have to tune in. Let’s avoid getting to…

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