content marketing

5 Psychological Tricks to Boost Your Marketing ROI – Business Article

As marketers, we should understand the decision-making process of all consumers. As the economy grows and the choice of products increases exponentially, it’s more important now than ever to know why the customer chose brand A instead of a very similar brand B. Was it calculated? Was it random? Was it pricing, location, the color of packaging? All together? Classical economic theories explain human behavior in a rational, mathematical way. They claim that customers choose the product that brings them…

Read More

What happens when content becomes a commodity? – Business Article

By Mark Schaefer A news clip from yesterday’s TechCrunch: Fiverr is acquiring ClearVoice, a company that helps customers like Intuit and Carfax find professionals to write promotional content. The two companies seem like a natural fit, as they both operate marketplaces for freelancers. Fiverr covers a much broader swath of freelance work, but CEO Micha Kaufman   said the marketplace’s professional writing category grew 220 percent between the fourth quarters of 2017 and 2018, and he predicted that the need for content marketing will only increase.…

Read More

How To Create and Measure an Effective eCommerce Video Marketing Strategy – Business Article

Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks. There’s one great solution to all this: Video marketing. Video marketing is certainly effective for online merchants, with 52% of marketers saying that video has a better ROI than any other type of content. Video is a great way to engage with your shoppers before educating them about your products and turning them into actual paying customers. If…

Read More

5 Reasons Why Your Freelance Marketing Business Will Fail Without Good Design – Business Article

As a freelance marketer, you know the importance of a first impression. That’s true for your own marketing business and for each of your clients. Making the right first impression helps communicate the message you want to share. (The message that you are a trusted professional who rocks at their job). The truth is that you have to prove yourself to every single new lead. And as a marketer, you have to continuously prove yourself to your prospects and…

Read More

Top Ten Content Marketing Mistakes to Avoid – iPage Blog – Online Business Article

Did you know that content marketing gets three times more leads than paid search advertising? And that online conversion rates are six times higher for companies and brands that use content marketing compared to those that don’t? Succinctly put, content marketing generates more revenue. Chances are high that you’ve considered implementing content marketing already, especially if you have a new e-commerce website, or a new small business website. But regardless of how critical content marketing is to any online entity’s…

Read More

Do All The Marketing! – ShoeMoney – Business Article

Marketers are creative geniuses didn’t you know? That’s why there are more types of marketing out there than you could count on your toes and fingers. If you’re like me, you want to try everything you can to increase that web traffic, boost your sales, and toss those customers down your sales funnel. That’s why, without much ado, I’m going to give you a blogful of incredible and (maybe) worthy marketing strategies for your business or blog. 1. E-Mail Marketing E-mail…

Read More

What to do if someone cheekily steals your content – Business Article

One thing that I feel very proud of is the content I write for you! It’s nice to know it’s well received and valued. So much so that I recently discovered someone had literally taken one of my most popular posts in my blog via LinkedIn and used it as their own. Definitely not kosher! The number one rule in repurposing content is acknowledging the original source, giving love and always linking back.

Read More