content strategy

Developing a Content Calendar for an Online Marketing Strategy – Business Article

Developing a content calendar is by far one of the most significant steps in developing (and then executing) a strong, effective online marketing strategy. First, you’ll need to determine what content you commit to create, and second, you’ll decide what social media platforms and online marketing tactics you’ll employ for your small business’ strategy. Once you’ve worked through those 2 steps, you are ready to begin planning your content calendar. Developing your Online Marketing Content Calendar What Should Be Included…

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How to Use Customer Reviews in your Online Marketing – Business Article

Small businesses that have collected at least some customer reviews, either by directly asking customers to do so or being lucky enough that their customers proactively leave a review for them on a relevant social media platform or directory listing, might as well make those testimonials work for their businesses as much as possible. It doesn’t matter if you receive customer reviews on your Google My Business listing, LinkedIn, your Facebook Page, or an industry-specific site like Zillow (for real…

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When Is It OK to Stop Creating Content – Business Article

Writing blog posts, recording videos, taking photos, emailing your customer lists…we all know that creating original content is a cornerstone of developing a strong online marketing strategy, but when – if ever – is it OK to take a break from creating content? And if you do determine it’s a good time to take a break from content creation, should you be doing something else while on the break? When It’s OK to Stop Creating Content The short answer here…

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Top Ten Content Marketing Mistakes to Avoid – iPage Blog – Online Business Article

Did you know that content marketing gets three times more leads than paid search advertising? And that online conversion rates are six times higher for companies and brands that use content marketing compared to those that don’t? Succinctly put, content marketing generates more revenue. Chances are high that you’ve considered implementing content marketing already, especially if you have a new e-commerce website, or a new small business website. But regardless of how critical content marketing is to any online entity’s…

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A Brief Guide – iPage Blog – Online Business Article

Video content is everywhere online, and consumers love it. In fact, according to HubSpot, 85% of people say they’d like to see more video from brands in 2018 and beyond, and 72% of people prefer to use video to learn about a product or service. And the average consumer watches around one and a half hours of video content online every day. Also, according to HubSpot: 76% of marketers say video content has helped them increase sales, 47% say it helped…

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