content strategy

How to Develop Processes for your Online Marketing Strategy – Business Article

Developing processes for your online marketing strategy (and, really, anything else in your small business) makes your day-to-day more efficient and less hectic from time, organizational, and stress standpoints. Processes typically also make your efforts more effective overall because processes mean you develop a lot of consistency in what you do, when you do it, and how you do it. The tricky part of developing processes for your online marketing strategy and small business is that the exact method that…

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Social Media Content Ideas for Real Estate Agents – Business Article

As you work to plan your social media content strategy, and you sort through what content you’ll create, what platforms and marketing tools you’ll use, and the nature of the curated and original content that will be posted to your brand accounts (thus representing your business), know that there are some general categories of content that work for nearly every industry. But to help provide some specific examples of these common categories of social media post content (and because I…

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Top Ten Content Marketing Mistakes to Avoid – iPage Blog – Online Business Article

Did you know that content marketing gets three times more leads than paid search advertising? And that online conversion rates are six times higher for companies and brands that use content marketing compared to those that don’t? Succinctly put, content marketing generates more revenue. Chances are high that you’ve considered implementing content marketing already, especially if you have a new e-commerce website, or a new small business website. But regardless of how critical content marketing is to any online entity’s…

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A Brief Guide – iPage Blog – Online Business Article

Video content is everywhere online, and consumers love it. In fact, according to HubSpot, 85% of people say they’d like to see more video from brands in 2018 and beyond, and 72% of people prefer to use video to learn about a product or service. And the average consumer watches around one and a half hours of video content online every day. Also, according to HubSpot: 76% of marketers say video content has helped them increase sales, 47% say it helped…

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