The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use) – Business Article

The right typeface is often the key to strong brand identity, a well-designed website, sharp looking brochures, and strong marketing materials. But there’s much confusion and misinformation about typefaces, fonts and how designers and marketers can lawfully use them commercially. The truth is that most people, and especially designers and marketers, do not understand the law governing the use of typefaces and fonts. There’s no shame in this. After all, most lawyers don’t understand design or marketing. Far too…

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How Not To Write A Book – Women in Business Article

by Yvonne DiVita, Big Idea Facilitator  Advice on how not to write a book, or anything else, is fairly easy to compile. First, don’t sit at your computer daily. Do it once in awhile. Second, read other people’s work and copy them. Third, be confident in the knowledge that you already know how to write, so writing a book, or a blog post, or a marketing piece, is easy peasy.  This is not a new subject. Better minds than mine…

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