Are You Making These 4 Website Mistakes? – Business Article

I received a question recently from a newsletter subscriber who asked, “How do I know if I’m losing sales on my website?” The short answer is that every website is losing sales every single day.  There’s no way to convert 100% of the qualified prospects who visit your site.  That’s just not realistic.  No more realistic than a salesperson closing 100% of proposals. However, with that said, you don’t have to settle for low conversion rates.  In this article, I’ll…

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Lessons in advertising from a butt ugly bloke – Business Article

If you’ve been in one of the 97,000 thousand cars a day hurtling along Sydney’s Parramatta Road in the past nine years, you’ve probably spotted the sign above. It hangs outside Three of a Kind Furniture in Leichardt and it may surprise you that it wasn’t done by some clever clogs advertising agency, but by the owner of the business itself. Karl is his name. He’s one of the butt ugly blokes. And, as I discovered, he’s got a thing…

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