customer engagement platforms

SAP Analytics – What Is Experience Management – Business Intelligence Article

SAP has announced its intention to acquire Qualtrics, a global pioneer in the area of experience management (XM) software. (Updated: Read the acquisition press release.) Experience management is the process of monitoring every interaction people experience with a company in order to discover opportunities for improvement. For decades, SAP has been the leader in business applications that generate and leverage operational data (O-data)—hard numbers like costs, accounting, and sales—to inform their business decisions. But while operational data gives you an idea…

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What is Experience Management? – Digital Business & Business Analytics – Business Intelligence Article

SAP has announced its intention to acquire Qualtrics, a global pioneer in the area of experience management (XM) software. Experience management is the process of monitoring every interaction people experience with a company in order to discover opportunities for improvement. For decades, SAP has been the leader in business applications that generate and leverage operational data (O-data) — hard numbers like costs, accounting, and sales — to inform their business decisions. But while operational data gives you an idea of…

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