customer experience

Here’s How Big Data Analytics Has Changed the eCommerce Industry – Business Intelligence Article

Data is everywhere. We gather and share countless data every moment, in fact, even our actions are generating data right now. Things that we used to see in sci-fi movies have now become real. With us being surrounded by so much data, managing them has become very challenging, but then big data is here! IoT, AI, Blockchain, Big Data: you might be seeing or hearing about these phrases a lot lately. With our world turning digital in every way, knowing…

Read More

We Value What We Measure – Business Article

One of my first jobs was working as the manager of a little Dublin cafe that stood at the intersection of two busy city streets. It was a lot of responsibility for someone in their late teens, and I loved it. There was something magical about opening the shutters first thing in the morning when it was still dark, then putting the lights and the coffee on, ready to welcome the first customers. We saw the same faces every day.…

Read More

60+ Customer Satisfaction Survey Questions: Learn About Your Customers – Business Article

Customer satisfaction is more important today than ever before. Given the large number of choices consumers have in almost every market, companies that listen to their customers have a distinct advantage. A customer satisfaction survey is an invaluable tool for both small business owners and large corporations. Surveys can help determine how customers are feeling about an organization’s customer service, web experience, products or services. They can also help an organization get to know their customers in order to better…

Read More

Design For The Customers You Want – Business Article

Almost every cosmetic counter in the department store has a promotion happening. Of course, they aren’t called promotions—they are presented as ‘free gifts’, designed to encourage the customer to spend more on a particular brand that month. The hope is that the customer will fall in love with the products and become a customer for life. These marketing tactics can work in the short term. It is possible to see an increase in sales when you give customers something for…

Read More

The Loyalty Department | The Story of Telling – Business Article

My mum, (who is in her late seventies) wanted to negotiate the renewal of her internet and phone contract. She dialled the customer support number listed on her bill and was placed on hold for 30 minutes. When she finally got through to a human being, she was transferred to the ‘loyalty department’. She waited on hold for a further 40 minutes before being connected to someone who could help her. The duration of the call was 1 hour 37…

Read More

Change Is A Human Act – Business Article

We mistakenly believe that changemaking and persuasion are only about getting someone’s attention by creating awareness of an issue or option, and then presenting people with rational arguments that will convince them to make choices we find desirable. But both the science and what we witness in the world around us prove otherwise. Research in the fields of psychology and behavioural sciences demonstrates that people make irrational decisions all the time. We are not driven only by reason and logic.…

Read More

Brand Book Bites from The Convenience Revolution – Women in Business Article

Here’s my write-up of the best bites and my takeaways from Shep Hyken’s new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. – the book:  The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty is yet another terrific book from Shep Hyken, Hall of Fame speaker, and New York Times and Wall Street Journal bestselling author. – the brains:  Shep…

Read More

Want Instragrammable Conversions? Leverage Context by @TheGrok – Business Article

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…

Read More

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. – Business Article

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan Eisenberg & Jeffrey Eisenberg. This is only a snippet of a Business Article written by Bryan Eisenberg…

Read More

Budgeting for Word of Mouth through the Customer Experience – Business Article

This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work. Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone…

Read More

Get a Beautiful Site On a Budget – Online Business Article

You can’t skimp on having a good website. People today expect websites to be intuitive and look clean and professional. 75% of web users have said they judge a company’s credibility based on the design of their website. If your website looks sloppily thrown together or like it was made in the ‘90s, you’ll quickly lose the trust of your visitors. In an ideal world, you could hire the best, most experienced professional out there to design your website so…

Read More