customer loyalty

The Loyalty Department | The Story of Telling – Business Article

My mum, (who is in her late seventies) wanted to negotiate the renewal of her internet and phone contract. She dialled the customer support number listed on her bill and was placed on hold for 30 minutes. When she finally got through to a human being, she was transferred to the ‘loyalty department’. She waited on hold for a further 40 minutes before being connected to someone who could help her. The duration of the call was 1 hour 37…

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7 Customer Loyalty Programs You Should Adopt To Increase Your Business – Business Achievers – Women in Business Article

According to the findings of the Harvard Business School, an increase in customer retention rates by 5 percent enhances profit by 25 percent to 95 percent. And it is true that a business must reward their customers every time they do business with them because this encourages their customers to repeat their business. Improving your customer retention has the potential of increasing your overall profit and Customer Loyalty Programs are an effective way to hold your customers to your business.…

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