Data Quality Articles

Ways Big Data Benefits Marketing – Business Intelligence Article

Big data is one of the technologies today which is reshaping the business world tremendously. It is true that Data Science is laying the foundation for the entire decision-making process in most multi-national, as well as smaller-scale, companies. This is one of the major reasons why the revenue has reached up to $40 billion in 2018. Also, when it comes to marketing then the scenario is no different. Today’s marketing professionals embrace the influence of Big Data and data analytics…

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Advanced Data Analytics Transform Business – Business Intelligence Article

One of the most powerful resources today is big data. Blindly going after potential customers will not yield any results. To gain that X factor, you need to know where you are going, the reason behind you going there, and the effort that you are willing to put into the journey. A clear vision, strategic planning and approach, and use cases are required to move ahead with the big data discoveries. This is where advanced analytics comes in to give…

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Common Data Analytics Mistakes | – Business Intelligence Article

Data analysis demands a lot of time, attention, and energy – essential resources that, once invested, can never come back. In fact, as a marketer, data analysis expert, or entrepreneur, your job is to effectively leverage those important resources to increase your company’s performance. To improve your analysis results, you’ll need to embrace the fact that you are maybe going to fail, regardless of how well-defined your data analysis plan is. That’s how it works – test, measure, optimize, and…

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