design

Twitter Link Roundup #357 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers! – Business Article

Cabin fever is a phenomenon known to any of us who have suffered through cold, unreasonably long winters. While the specifics may vary from person to person, cabin fever generally encompasses feelings of boredom, irritability, restlessness, and the vague impulse to set fire to the walls. Feeling stressed out because of a marathon of mandatory stay-at-home days is common, even for people living in routinely cold places – we’re looking at you, Winnipeg. The restrictions imposed on lifestyle, routine,…

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Design and Create The Right Business Logo For Your Audience | Domain.com – Online Business Article

What makes your business memorable? Is it your catchy slogan or witty business name? How about your logo? What’s that, you say? You don’t have a logo?! Not having a logo is detrimental to your business. Now that you have a domain name and website it’s essential you design a logo. Photo courtesy of Merriam-Webster. Stop and think about some of the biggest businesses you know: Starbucks, Walmart, Nike. They all take great care in their logos. At a glance,…

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The Best and Worst Branding of 2018 – Business Article

Design can be powerful. Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. As we recently wrote, No successful company has ever left its brand and branding to chance. Instead, smart companies are intentional and public about their mission and values, among other things. There’s a good reason for this. 87% of consumers will purchase a product solely because of brand values. In 2018, we saw some terrific examples of…

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Small Design Changes that Will Give Your Website a Major Facelift – Online Business Article

If you’ve been thinking your website is in need of a few updates, don’t lose sleep or spend a fortune hiring a designer. You can refresh your website’s look and feel without giving it a complete design overhaul. First impressions of your site will determine whether visitors connect with your brand, engage with your content, and ultimately find and purchase your products. If your website is outdated or confusing, prospective customers will bounce with a bad taste in their mouth.…

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How to Design and Publish Your Own Website – Online Business Article

Building and designing your website but not publishing it is like cooking a delicious meal but not serving it—you’re not only missing out on the fruits of your own labor, but you’re depriving real people the opportunity to enjoy what you’ve created. We get it: For some entrepreneurs, the desire to get it just right is so strong that they delay publishing their website indefinitely or sometimes don’t bother with building anything at all—especially if it’s the first website they’ve…

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Top tips for a great business card • Derek Cheshire – Business Article

Recently I was asked to say why business cards are important and how to create a great business card. In a recent post, you can read about the pitfalls you should avoid Top 5 business card mistakes. Here I will provide a list of 10 top tips to ensure that your business card looks the part and works for you. Make it memorable. Flash your card to someone for 5 seconds or so. Can they recall something memorable about the card, such…

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Top 5 business card mistakes • Derek Cheshire – Business Article

I was asked to provide some guidance on how to create a memorable business card and also to highlight my top do’s and don’ts. So here are my own ideas for the top 5 business card mistakes. Many designers will give you a long list of design principles. Before you get that far you really do need to satisfy some fairly simple usability criteria. But before we get even that far let’s take a look at what your business card…

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Do we still need designers? • Derek Cheshire – Business Article

Dear Reader, Slowly but surely things at HQ are getting back to normal although the UK’s weather (we Brits love to talk about it) has resulted in a little less doing and a little more thinking! This will be the last newsletter for the summer as I skip August when most people take a holiday. The series of short videos which I am gathering together under the title ‘Rough Cut Creativity’ are being added to but are not yet published.…

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Get a Beautiful Site On a Budget – Online Business Article

You can’t skimp on having a good website. People today expect websites to be intuitive and look clean and professional. 75% of web users have said they judge a company’s credibility based on the design of their website. If your website looks sloppily thrown together or like it was made in the ‘90s, you’ll quickly lose the trust of your visitors. In an ideal world, you could hire the best, most experienced professional out there to design your website so…

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