Online storefronts might feel as old as the internet itself. While improvements in technology have bettered the experience for online shoppers, many e-commerce sites still have a largely untapped opportunity to deepen their brand’s connection with those buyers. Developing a community around your product can lift sales, add new customers, and increase the overall lifetime value your business gets from its customers. Creating that kind of community using your e-commerce site is easier than you might think. Here are 5…