How SMBs Can Create Seamless Online-to-Offline Retail Experiences – Business Article

Consumers today are not tied to a single shopping experience. Neither should your retail strategy. Baby boomers, for example, still prefer to shop in-store but are least likely to enjoy the shopping experience. They’ve seen it all when it comes to selling. Therefore, they demand superior customer service and gravitate towards online retailers they already know and trust.

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Amazon, Etsy or eBay – What’s the Right Marketplace for You? – Online Business Article

Thinking about starting an online business for your side hustle? Get your feet wet by selling through a marketplace like Etsy or eBay first. Why? Well, there are two big advantages of selling on a marketplace: ● Setting up a shop is quick and generally pain-free● Getting discovered by customers can by easier and faster Before you get started on deciding which marketplace is right for your wares, there’s a crucial step that you must complete – getting a domain…

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Here’s How Big Data Analytics Has Changed the eCommerce Industry – Business Intelligence Article

Data is everywhere. We gather and share countless data every moment, in fact, even our actions are generating data right now. Things that we used to see in sci-fi movies have now become real. With us being surrounded by so much data, managing them has become very challenging, but then big data is here! IoT, AI, Blockchain, Big Data: you might be seeing or hearing about these phrases a lot lately. With our world turning digital in every way, knowing…

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10 Ways to Attract New Customers To Your eCommerce Store – Online Business Article

So you’ve set up your eCommerce store, you’ve found excellent products, and now you’re sitting back and enjoying the profits. Only you’re not, because no one is visiting your site. Just like with brick and mortar stores, eCommerce stores need to attract new customers in order to make a profit and maintain growth. Luckily, attracting new customers to your eCommerce store isn’t that hard, especially if you happen to have a handy guide for how to do so. This article…

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Boost eCommerce Customer Experience and Increase CRO – Online Business Article

With more shoppers moving online, eCommerce customer experience is becoming a more complex and critical part of acquiring and retaining customers. According to HubSpot, 80% of consumers say they would stop doing business with a company because of poor customer experience. And by 2020, a Walker study estimates that customer experience will dethrone product and price as the primary way to differentiate a brand. Customer experience is the soon-to-be-crowned king of eCommerce, and you’ll need a good design and marketing…

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Five ways to use social proof to boost sales – Online Business Article

New visitors don’t just become customers the first time they come across your small business. Even when they’re impressed by your products and services, they almost always look at the actions and opinions of others to decide whether they can trust buying from you. You most likely do that too. You book a hotel based on the reviews you read, you try a new restaurant based on how many people you see inside, and you sign up for a gym…

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How to file taxes as a new online seller — guide for 2018 taxes – Business Article

eCommerce tax time primer So, you just started selling online and are looking for help with how to file taxes for your 2018 return? You’ve come to the right place! If you’re new to eCommerce, figuring out which taxes you have to pay, when you have to pay them, and who you have to pay, can be a bit of a challenge. But taxes come with the territory for online sellers — whether you sell products on your own website…

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Four Steps to Launching a Successful E-commerce Site by Jackie Burke of #tiniluxjewelry – Women in Business Article

Photo by bruce mars from Pexels by Jackie Burke So you’re thinking about launching an e-commerce site? That’s great! Now, where to start? There is so much information available for launching a business. The excess information makes it so difficult to know what to pay attention to. It also makes it hard to focus your energy on individual tasks. It can feel like you have to do a hundred different things to be successful. The truth is, you really should…

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China, the Bots, and Why It Matters to Your Online Business – Business Article

The future belongs to the bots. That’s not a warning and, thanks to cobiotics, neither is it something to fear. It’s simply the truth. Between 2017 and 2025, the global market for industrial and non-industrial robots is expected to rise 1,168.7% from $39.3 billion to nearly half a trillion dollars. And no one is investing more heavily than China. The question for small-to-medium online businesses is: “Why does the rise of bots matter to me?”

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Cobotics, eCommerce, and the Revolution – Business Article

Behind and within recent news on automation there lies two emotions: excitement and fear. Not marketing automation; nor inventory or supply-chain automation. With digital automation, it’s all upside. Physical automation is where the divide begins. Robotics has already reshaped industrial production in verticals like metals, electronics, and automotives, but over the next decade … a full-scale revolution is at hand. At the helm of these changes, towers the Asian-Pacific Region (APAC):

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Distinguishing Between Good And Bad Online Listings – Online Business Article

It’s ironic that our increasing distrust of corporate statements has made us more willing to trust the opinions of strangers. From Rated People to TripAdvisor, buying decisions are increasingly being influenced by comments attributed to people we’ll never meet. In extreme cases, these people may not exist at all. The BBC reported last year how fake five-star reviews are for sale online, and there are numerous stories of corporate sabotage involving false negative comments. A question of trust For consumers,…

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The Midphase Blog Analyzing Your Small Business Overhead Costs – Online Business Article

Small businesses can take almost as many shapes as the products and services they sell. The variety within startups presents a problem when it comes to determining what the future may hold. Financial items such as how much day-to-day operations will cost in a month or a year from now are almost immeasurable. From rent to marketing, it can be tough to predict monthly business costs. Luckily, there are some tips and tools that can help you prepare for…

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How to boost your Amazon Inventory Performance Index (IPI) score – Business Article

As we touched upon in the first blog in our Amazon IPI series, Amazon’s Inventory Performance Indicator puts Amazon sellers at risk of higher fees and storage restrictions if improperly managed. However, the good news is that there are a number of steps you can take to keep your IPI score at an optimal level and your Amazon fees low (with a little help from TradeGecko).

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3 Ways to digitally transform your health & beauty eCommerce business – Business Article

With the rise of digital-born, single-brand beauty and cosmetics companies, it’s becoming clear that the traditional way of doing business is beginning to face serious disruption. According to a 2017 Deloitte study, older sales channels, such as department stores, are being challenged by online sales and specialty stores. The study also discovered that consumers aren’t as interested in the B2C mass-selling tactics that worked just a few years ago.

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What is Amazon’s Inventory Performance Index (IPI) & why does it matter? – Business Article

With an estimated five million-plus marketplace sellers on Amazon, there’s no denying that the eCommerce giant has a firm grip on the online sales market. But with the introduction of Amazon’s Inventory Performance Index (IPI), is selling on Amazon beneficial for the average online business, or is it more trouble than it’s worth? Let’s take a look.

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The Midphase Blog Small Business Goals For The Year Ahead – Online Business Article

Hello, 2019! A New Year is a time for a fresh start, and it’s worth taking some time to think about what’s to come in the twelve months ahead. Where does your small business want to go before 2020? The New Year is a perfect opportunity to set goals and aim high. However, many entrepreneurs struggle when trying to actualize their aspirations and put the pen to paper (or fingers to the keys). We’ve created a helpful guide on…

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3 Keys for Magento Success – – Online Business Article

Updated December 5, 2018   The 3 keys to Magento success boil down to a few basic hosting requirements that must be met, and a few that optionally should be considered, if you plan on outpacing your ecommerce competitors.  A few simple rules to live can help you steer the murky waters of choosing the right hosting.   Fundamentals for Magento Success   Running a profitable ecommerce site, Magento in particular, boils down to a few fundamental principles that must…

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6 Steps to Prepare Your Website for Holiday Shoppers – Online Business Article

So you have your holiday marketing plan in place. Ads are scheduled. Inventory prepared. You’re all set—but are you really? What about your website? Is it prepared to handle the influx of customers vying for the best deals and sales during the holiday season? Have you thought about how you will optimize your website to run as smoothly as possible during one of the busiest times of the year? No? That’s okay. We’ve got you covered. Here are 6 steps…

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A 7-step guide to making your website mobile friendly | Broadcast – Online Business Article

<!– A 7-step guide to making your website mobile friendly | Broadcast | Crucial <!– You are using an outdated browser. Please upgrade your browser or activate Google Chrome Frame to improve your experience. Begin typing your search above and press return to search. Press Esc to cancel. <!– https://connect.facebook.net/en_GB/all.js?ver=4.9.9#xfbml=1 This is only a snippet of a Online Business Article written by Andy Haine Read Full Article

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eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success – Business Article

On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations…

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Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. – Business Article

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? The post Reviewing Amazon’s customer experience for their Treasure Truck offer of the day. appeared first on Bryan Eisenberg & Jeffrey Eisenberg. This is only a snippet of a Business Article written by Bryan Eisenberg…

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How to Find One Right for You – Online Business Article

What can I afford?   Very few individuals or businesses are in a position to make this decision without any thought to cost. You can’t let price be your only consideration, but you do need to consider what your budget limitations are before you make a decision.   Most web hosting plans bill either monthly or yearly, so don’t just think in terms of what you can afford now, but whether or not you can manage the costs ongoing. The…

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From Etsy to Your Own Site: How (And Why) to Take the Plunge – Blogging, Small Business, Web Design & Hosting Tips – Online Business Article

Your Etsy shop has really started to take off. People like what you’re selling and you’ve even seen a number of repeat customers come back for more. For a lot of Etsy sellers, it’s precisely this moment – when things on Etsy are going great – when your best move is actually to leave the website altogether.   Etsy gave you an easy way to start and a low-risk means of seeing that your business idea works. That’s what Etsy’s…

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