A media release is one of the most effective way to get your story across to the media. It can  enable you to create wide spread media coverage, enhance your brand/company’s reputation and/or manage a crisis. Therefore, it is vital that your media releases are accurate, detailed and concise to suit the needs of the busy journalist. Yes, they are always busy. It is important that you include all the information of your story in a detailed, orderly manner that gives…