SAP has announced its intention to acquire Qualtrics, a global pioneer in the area of experience management (XM) software. Experience management is the process of monitoring every interaction people experience with a company in order to discover opportunities for improvement. For decades, SAP has been the leader in business applications that generate and leverage operational data (O-data) — hard numbers like costs, accounting, and sales — to inform their business decisions. But while operational data gives you an idea of…