FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies

FUSION Book Launch Highlights – Denise Lee Yohn – Women in Business Article

Dear Friends and Colleagues, It took a proverbial village to make the launch of my book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, a success.  Thank you for being my village! I’ve been blessed by all the opportunities you helped create for me this past year.  This recap of the launch highlights serves as a reminder of what we accomplished together – as well as a collection of most of the FUSION launch activities in one…

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Companies Need An Employee Brand Engagement Reality Check – Women in Business Article

If you expect your employees to do what they can to build your brand, then you better make sure they’re equipped with the knowledge, skills, and resources to do so.  This makes sense, but according to my employee brand engagement assessment research, most business leaders approach employee brand engagement with little more wishful thinking. In my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, I explain that employee brand engagement is the extent to which…

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Brand…Culture…Discuss. Introducing the FUSION Discussion Guide – Women in Business Article

Today I’m excited to introduce the FUSION Discussion Guide, a companion piece to my latest book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.  It’s free and downloadable here. In FUSION, I show you how to create a mutually-reinforcing, tightly aligned relationship between your external brand identity and your internal workplace culture.  I describe the foundational steps that all business leaders should start their work on brand-culture fusion — and then I provide five strategies to achieve…

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