FUSION Book Launch Highlights – Denise Lee Yohn – Women in Business Article

Dear Friends and Colleagues, It took a proverbial village to make the launch of my book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, a success.  Thank you for being my village! I’ve been blessed by all the opportunities you helped create for me this past year.  This recap of the launch highlights serves as a reminder of what we accomplished together – as well as a collection of most of the FUSION launch activities in one…

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These 27 Organizational Values Are the Key to a Healthy, Effective Culture and Powerful, Valuable Brand – Women in Business Article

In a previous post, I introduced the nine brand types that all brands fall into.  I explained that in my years of experience working on a broad range of brands, I found that, although no two brands share the exact same brand identity, there are really only nine general brand types. This post is about the relationship between these brand types and the organizational values that support them. Every organization needs to align its external brand identity and internal workplace…

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Brand…Culture…Discuss. Introducing the FUSION Discussion Guide – Women in Business Article

Today I’m excited to introduce the FUSION Discussion Guide, a companion piece to my latest book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.  It’s free and downloadable here. In FUSION, I show you how to create a mutually-reinforcing, tightly aligned relationship between your external brand identity and your internal workplace culture.  I describe the foundational steps that all business leaders should start their work on brand-culture fusion — and then I provide five strategies to achieve…

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