Growth Architecture

Introducing OYA App: Opening Doors for Women Owned Businesses – Women in Business Article

If you’ve been following me for a while, you know I am a strong advocate of supporting women owned businesses. And why wouldn’t I be? Women have the power to send a strong message that we are in this together. Sister, I’ve got your back! With many excellent providers of the products and services we need, why not be involved in an initiative that give women a leg up? That’s why I’m excited to tell you about a new app…

Read More

Why You Should Be WBENC Certified – Women in Business Article

Certification and membership in the The Women’s Business Enterprise National Council (WBENC) is a ‘must have’ for women business owners.  Being WBENC certified is a guarantee that your business is woman-owned, which helps to gain competitive advantage with those looking for supplier diversity.  Plus, you can reap additional benefits by taking your certification one step further. In this video I discuss the importance of being a certified member of WBENC and how to use your certification to your company’s advantage.    Benefits…

Read More

Are Women to Blame for Gender Pay Gap In The Gig Economy? – Women in Business Article

This is concerning because the gig economy is a place where we have 100% autonomy on how much we charge for our work. With no outside restrictions, we are completely free to decide how high to set the value for our skills. This makes the question “Is there a wage gap in freelancing?” extremely important, because it shows us a key factor on why women are traditionally underpaid compared to men. “Gig economy” is a term referring to freelancers and…

Read More

Is Working Too Hard Bad For Your Career? – Wonen in Business Article

I’m working too hard. What about you? Many of us carry the belief that hard work always pays off, but new studies on the effects of long working hours on productivity say that the opposite is actually true. A recent article on The Business Journals – seen here – talks about what really happens when you work too hard. We’ve all heard the advice that you need determination to succeed. “Never give up,” they say. “You’ve got to put in the hours,”…

Read More

The Factors Affecting Brand Image – Women in Business Article

What creates brand trust? A recent study on factors affecting brand image for young Americans ages 13 to 36 revealed some interesting findings. You can read about the study here. A group of 27,000 young people were shown a list of over 200 brands and asked which ones they trusted the most. For Generation Z, the top 3 brands were Oreo, Nike, and Hershey’s. For Millennials, it was Nike, Hershey’s, and Amazon. What creates brand trust for them? It’s no surprise that…

Read More

Business Building Basics: The Business Umbrella Statement – Women in Business Article

It happened for the umpteenth time.  I asked THE first and most important question in our conversation but got no real answer. If you don’t get this nailed down—your business simply cannot grow.  This happened during an exploratory phone conversations. Love them and hate them. Why anyone would just want to connect without a purpose is a little difficult to understand for me. Then again, I have had now a few of these conversations and some have taken exciting and…

Read More