The lessons learned technique | The Joy of Business – Business Article

Many years ago, I was part of a lovely fast-growing tech company worth millions. Then I was fired, unemployed and wondering what on earth had happened to my life. That’s the short version. Here’s what happened next. You might find it handy next time something disastrous happens. Sitting under a tree I had lots of time on my hands since I didn’t have a job any more. So, I used to go to the Botanical Gardens in Edinburgh a lot…

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How to get better at what you do – Business Article

To get to the point where you’re sure you’re good enough to charge more money, you might need to get better at what you do. Or at least feel that you’re good enough at what you do to charge a good rate. If you’re not sure that the software you’ve developed is good enough to price at the top of the market, what do you need to do to make it better?  Are you the best yoga teacher in the…

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Tips for using Zoom for meetings and conference calls – Business Article

I thought I’d share some of the tips for using Zoom for meetings and conference calls I’ve learnt over the last 18 months. 95% of the time I’m an online business advisor nowadays, so I use Zoom a lot. And because we’re also a virtual team (I’m in Brighton or travelling, and Assima is in Birmingham), our team meetings are on Zoom as well. So, I spend a lot of time in Zoom. Talking into the light coming from my…

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Giving shares to your spouse – Business Article

Here’s a guide to giving shares to your spouse, i.e. your wife, husband or civil partner. It’s just for business owners with limited companies who want to give shares to their partner. If you want to give some shares in a big company like BP to your partner, this isn’t the right guide for you. If you’re looking for a more general guide to giving shares to an employee or a director of the business, you probably want to read How…

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How to work out your ideal customer avatar – Business Article

Here’s a guide to how to work out your ideal customer avatar, with a customer avatar worksheet for you to use for your own business at the end. You can watch the video where I go through the customer avatar worksheet, or you can just follow the steps below. What’s a customer avatar? This is what we use to work out who exactly you want to sell to. It’s a way of getting a clear picture of your ideal customer,…

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Pricing Strategies for Business | Set the right price for your business – Business Article

There are lots of pricing strategies for business, but which one is the right one for your business? How much you charge affects everything about your business. It’s probably the number one factor holding you back at the moment. Understanding pricing strategies and picking the right pricing strategy for you is incredibly important. But remember Most of the information about pricing strategies for business is completely wrong for small businesses. What they teach you in business school doesn’t work for…

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