Want a high tNPS score for customer care? Connect with customers through AI-assisted messaging platforms – Business Article

Want a high tNPS score for customer care? Connect with customers through AI-assisted messaging platforms   Based on your recent experience, how likely are you to recommend Acme to a friend on a scale from 0 to 10?   This is the million-dollar question…literally. A customer’s answer to this question contributes to a company’s overall transactional net promoter score (tNPS) or the metric that reveals the likelihood that customers will recommend that company’s product or service to others. In other…

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Writing an Executive or Large-Party Communication – Business Article

Writing an Executive or Large-Party Communication     So, you’re writing an executive communication; congratulations! Someone trusts you enough to get in contact with important people. Let’s go through some do’s and don’ts of writing these kinds of high visibility or largescale communications.   First things first, what is the communication about? Are you announcing something new? Talking about a problem (and including the solution)? Is it a sore subject or something that people will be excited about? These are…

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How can the KPI creation process be improved? – Business Article

How can the KPI creation process be improved?     Analytics dashboards are one-stop shops for your key performance indicators (KPIs) – they bundle detailed and actionable insights into a format that’s highly accessible to project stakeholders as well as end users. In the era of big data, with huge datasets and numerous disparate sources being the rule rather than the exception, the one-two combo of carefully selected KPIs and streamlined dashboards gives you the benchmarks you need to accurately…

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Creating data visualizations people will actually use – Business Article

Analytics adoption: Creating data visualizations people will actually use       If seeing really is believing, then data visualizations are one of the most effective ways to convince stakeholders and end users to take action. A well-designed dashboard, populated with relevant analytics, condenses even complex information into an accessible form, so that viewers can extract at-a-glance insights and streamline their decision-making processes.   In this way, visualizations are effective remedies to the problems of information overload. Many workers regularly…

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Rethinking the approach to marketing in the digital age – Business Article

Agile marketing: Rethinking the approach to marketing in the digital age   Attention is the currency of the digital age. Companies are desperately seeking the attention of consumers – read my tweet, watch my video, like my post, recognize my logo, click my display ads, signup for my newsletter, follow my feed, read my blog, and (for crying out loud!) buy my product!   Do I still have your attention?   Consumers are more skeptical than ever, and grabbing and…

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Three simple tips to make your PowerPoint content more persuasive – Business Article

Three simple tips to make your PowerPoint content more persuasive   Who else has spent hours developing a robust, lengthy and data-laden PowerPoint deck only to have it land flat when you present to your audience? It’s hard to tell a story if your audience is constantly questioning, discussing or debating every slide. We’ve all been there, right?   We believe that by implementing a few changes to how you frame your PowerPoint content, you can tell a more effective…

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Why a Change Management Strategy is Needed for Mergers & Acquisitions – Business Article

Why a Change Management Strategy is Needed for Mergers & Acquisitions   Mergers and acquisitions (M&A) can lead to an exciting, yet tense time for a company. Capabilities may be increased, and products and services can be diversified. However, the transition can cause stress and uncertainty for employees and decrease productivity for businesses.   A change management strategy can help ensure you stay focused on top priorities, engage and empower employees, and reduce disturbances in the workplace. Many M&A fail…

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