Lead Generation

Are You Making These 4 Website Mistakes? – Business Article

I received a question recently from a newsletter subscriber who asked, “How do I know if I’m losing sales on my website?” The short answer is that every website is losing sales every single day.  There’s no way to convert 100% of the qualified prospects who visit your site.  That’s just not realistic.  No more realistic than a salesperson closing 100% of proposals. However, with that said, you don’t have to settle for low conversion rates.  In this article, I’ll…

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Connecting the Dots: SEO, PPC, Social & Email – Business Article

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings?  Or how about the reverse — how does SEO impact Google Ads campaigns?  And how does social media marketing impact email marketing? Or are these tactics mutually exclusive so they have zero impact on each other? The short answer is no, they are not mutually exclusive tactics.  In fact, they all impact each…

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Top Ten Content Marketing Mistakes to Avoid – iPage Blog – Online Business Article

Did you know that content marketing gets three times more leads than paid search advertising? And that online conversion rates are six times higher for companies and brands that use content marketing compared to those that don’t? Succinctly put, content marketing generates more revenue. Chances are high that you’ve considered implementing content marketing already, especially if you have a new e-commerce website, or a new small business website. But regardless of how critical content marketing is to any online entity’s…

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A detailed guide on Driving Attendance, Sponsorship & Sales at your next B2B Event – Business Article

  B2B event marketing is a vast topic, spanning from how to get people to attend events, how to get them to buy from your B2B brand when you sponsor or organise an event and how to secure sponsorship for your own B2B event. It’s a topic that interests event organisers, event marketers and B2B brand marketers in equal measure.

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Want Instragrammable Conversions? Leverage Context by @TheGrok – Business Article

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…

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