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Boost eCommerce Customer Experience and Increase CRO – Online Business Article

With more shoppers moving online, eCommerce customer experience is becoming a more complex and critical part of acquiring and retaining customers. According to HubSpot, 80% of consumers say they would stop doing business with a company because of poor customer experience. And by 2020, a Walker study estimates that customer experience will dethrone product and price as the primary way to differentiate a brand. Customer experience is the soon-to-be-crowned king of eCommerce, and you’ll need a good design and marketing…

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How Your eCommerce Site Load Speed Impacts CRO – Online Business Article

Like Dr. Frankenstein, we tend to overlook flaws in our own creations. So, if you suspect your eCommerce website is a bit slow, it’s probably seriously under-performing. That’s okay because there are plenty of options to fix the problem—and a serious problem it is. Here are some eye-opening stats about site load speed: These stats read like the slow death of an under-performing eCommerce site. Customers are impatient and have high expectations. When those expectations aren’t met, they leave and…

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