Given that small businesses are not blessed with huge financial resources, it is imperative that they invest their capital in line with a strategic vision. This should be applied across all commercial disciplines, but particularly those that are capable of delivering significant ROI (such as marketing). According to a new study, however, managerial and strategic errors cause SMEs to inadvertently waste 25% of their paid search budgets, while others simply fail to create a viable budget in the first place.…