Marketing and branding

How to Start a Successful Consulting Business: The Complete 10 Step Guide (2019) – Business Article

You’ve put in the hours. You’ve paid your dues. And now all that effort has paid off – you’re the expert. So, what’s your prize at the end of the day? For some, it’s enough to know that you’re great at your job. But others, like you, yearn for something more. Admit it – you’ve thought about starting your own consulting business. Flexible hours, being your own boss, and living life on your own terms; not to mention setting…

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The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use) – Business Article

The right typeface is often the key to strong brand identity, a well-designed website, sharp looking brochures, and strong marketing materials. But there’s much confusion and misinformation about typefaces, fonts and how designers and marketers can lawfully use them commercially. The truth is that most people, and especially designers and marketers, do not understand the law governing the use of typefaces and fonts. There’s no shame in this. After all, most lawyers don’t understand design or marketing. Far too…

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The Best and Worst Branding of 2018 – Business Article

Design can be powerful. Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. As we recently wrote, No successful company has ever left its brand and branding to chance. Instead, smart companies are intentional and public about their mission and values, among other things. There’s a good reason for this. 87% of consumers will purchase a product solely because of brand values. In 2018, we saw some terrific examples of…

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5 Reasons Why Your Freelance Marketing Business Will Fail Without Good Design – Business Article

As a freelance marketer, you know the importance of a first impression. That’s true for your own marketing business and for each of your clients. Making the right first impression helps communicate the message you want to share. (The message that you are a trusted professional who rocks at their job). The truth is that you have to prove yourself to every single new lead. And as a marketer, you have to continuously prove yourself to your prospects and…

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