Marketing Blogs

Welcome to our Marketing Blogs section. We provide the best marketing blogs across a diverse range of marketing disciplines from thousands of top blogs in our index, covering Copyright Marketing, Digital Marketing Blogs, SEO and Email Marketing Blogs…

If you want more marketing- related blogs to read? We have put together the best.

ROPO: 2018’s Most Important Multichannel Digital Marketing Report

ROPO: 2018’s Most Important Multichannel Digital Marketing Report Digital marketers have always had one drum they loudly beat in front of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything — we can measure digital advertising performance at a much more granular level than we can traditional advertising. But it’s not perfect. Multichannel digital marketing teams always have one niggling thought that keeps them awake at night: online activity…

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Forever Chasing Shadows | Danny Brown

Forever Chasing Shadows | Danny Brown From the moment we can, until our moments are no more, we’re forever chasing shadows. As children, we chase the shadow of ourselves that the streetlight throws in front of us. As teenagers, we chase the impossible date with the most popular boy or girl. As adults, we chase the dream job that never happens, or the pot of gold we never reach. We know – subconsciously or otherwise – that some shadows can…

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3 Highly Effective Ways to Tell Your Brand’s Story

3 Highly Effective Ways to Tell Your Brand’s Story Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media, and the digital market is more saturated and competitive than ever before. It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? In this new digital world, you may wonder whether there…

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Does Building Links to One Page Help Other Pages Rank Better in Google?

Does Building Links to One Page Help Other Pages Rank Better in Google? We all know that quality links to our website are beneficial for rankings. But link-building is hard and time consuming and reckless link-building is sort of ‘illegal’ in terms of Google Guidelines. Your only ‘legal’ option is to create great content and distribute it properly in order to earn natural links.   The problem is that not all pages are easily linked to. It’s just not the…

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Increasing revenue with Influencers for The Skirting Board Shop

Increasing revenue with Influencers for The Skirting Board Shop The Skirting Board Shop was losing ranking and visibility for one of its most important product category page, which was impacting revenue. To increase page authority and search presence, Return teamed up with home improvement influencers We Love Home and The Design Sheppard and 10 others in a bid to encourage audiences to add a splash of colour to their skirting boards.

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Bronto Makes Product Recommendations Personal Across Channels

Bronto Makes Product Recommendations Personal Across Channels Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue SUITEWORLD18 – LAS VEGAS – April 23, 2018 – To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, today launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive…

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The business imperative for building your brand on rented land

The business imperative for building your brand on rented land By Mark Schaefer One of the most-repeated mantras in the social media/content bubble (and it is a bubble!) Is “don’t build your house on rented land,” meaning, build your content house on a property you own, like a website. This adage has been going around the business for at least 10 years and reinforced by stalwarts like Copyblogger and the Content Marketing Institute. But there are few, if any, “rules…

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A Powerful Key to Prolific and Potent Writing

A Powerful Key to Prolific and Potent Writing I’ve always found the goal of meeting a word count to be a bit silly. Some messages can be clearly communicated in 200 words and others need 2,000 words. But if you use 2,000 words when 200 words would perfectly suffice, your writing will likely feel excessive or even self-indulgent. That’s why I consider the ability to self-edit one of the most valuable skills a writer can develop. However, writers have to…

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A Non-Agency Guy Reflects on One Year at TopRank Marketing

A Non-Agency Guy Reflects on One Year at TopRank Marketing Liking where you work is not an optional luxury. At least it sure shouldn’t be. Spending 40 hours of every week at a place you dread is a tough way to go through any stretch of life. I’ve been there and I’m sure many of you have as well — especially if you work in digital marketing, which can often be a fast-paced, demanding, and stressful field. So last year,…

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What Is Link Reclamation & How to Regain Lost Link Value

What Is Link Reclamation & How to Regain Lost Link Value Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building. It seems like the concept of link reclamation is constantly in flux. More and more link builders are skewing toward technical SEO and our ideas on SEO continue to evolve. Still, for link builders starting out, link reclamation has always been a hard phase to navigate — partly because the “rules” for how a website…

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12 Overlooked Facebook Features That Help Marketers : Social Media Examiner

12 Overlooked Facebook Features That Help Marketers : Social Media Examiner Do you need to streamline your Facebook marketing activities? Have you explored all of the functions Facebook has for marketers? In this article, you’ll discover 12 overlooked Facebook features that help you better manage your content and communities. 12 Overlooked Facebook Features That Help Marketers by Julia Bramble on Social Media Examiner. #1: Customize Your News Feed The Facebook algorithm and the posts that get shown in the news…

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What’s Changing, What’s Not, & What To Do

What’s Changing, What’s Not, & What To Do OH MY GOD FACEBOOK IS DEAD STOP BUYING ADS WE’RE ALL DOOMED Hold on a second. The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. But before you freak out and pull your clients’ dollars, stop and think. Carefully. Adjust and adapt. Don’t lop off a limb. Here’s what’s changing, what’s not,…

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How to Guide People’s Emotions to Drive Sales

How to Guide People’s Emotions to Drive Sales Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage. People behave a certain way when…

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A Better cognitiveSEO Is Now Live. Huge Speed & Design Improvements

A Better cognitiveSEO Is Now Live. Huge Speed & Design Improvements Growth and comfort rarely coexist. Here, at cognitiveSEO, we know this better than anyone. We knew it was high time we rolled up our sleeves and worked our fingers to the bone to give our users the best possible experience. So here we stand today, proud to present you what we’ve been working on for the past few months: simply put, a better cognitiveSEO app.    Better. Faster. Stronger. This…

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Why People Are Falling Asleep When They Read Your Content

Why People Are Falling Asleep When They Read Your Content Consumer engagement is the lifeblood of content marketing. There’s nothing more discouraging than putting blood, sweat, and possibly tears into a piece that is never read or appreciated. The simple truth is that people don’t want to engage with boring content. Common mistakes like overloaded business jargon, dull topics, or misdirected efforts can kill any possibility of running a successful campaign. After all, your readers are busy people just like…

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Why & How to Build Trust, Authority & Reputation

Why & How to Build Trust, Authority & Reputation Let’s discuss TAR. Not the negative tar in nicotine or the stuff that fills cracks on roads, but rather the positive TAR that is the foundation of successful businesses: Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients. When TAR is present, prospects become emotionally engaged, which leads to loyalty. As for the other businesses that lack TAR, they dilute the choices,…

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