Marketing Blogs

Welcome to our Marketing Blogs section. We provide the best marketing blogs across a diverse range of marketing disciplines from thousands of top blogs in our index, covering Copyright Marketing, Digital Marketing Blogs, SEO and Email Marketing Blogs…

If you want more marketing- related blogs to read? We have put together the best.

Live Videos Generate 600% More Facebook Interactions

Live Videos Generate 600% More Facebook Interactions Buffer’s 2018 State of Social Report offers insights into how 60% of social media marketers publishing live video events reported success with this strategy. This is important because Facebook’s new algorithm gives priority to posts that generate discussions. According to Facebook, live videos generate on average six times more interactions than other videos.  This makes live video an effective form of outreach and community building to help remain relevant on Facebook. Will Live…

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20+ Social Media Conferences to Attend in 2018 (Spreadsheet Included!)

20+ Social Media Conferences to Attend in 2018 (Spreadsheet Included!) Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide for social media conferences in 2018. This guide includes more than 20 top and biggest…

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Why Search Agencies Should Embrace the Adjacency of Email Marketing

Why Search Agencies Should Embrace the Adjacency of Email Marketing As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my interactions at marketing conferences, studies of industry research, and social media conversations, I get the feeling that many of my peers are even further down the adoption curve than I’ve been. With this post, I encourage you to take a hard look at email marketing for yourselves,…

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Five of my best insights on becoming a great marketing consultant

Five of my best insights on becoming a great marketing consultant By Mark Schaefer I had the honor of studying under the legendary American management consultant Peter Drucker while I was earning my master’s degree from Claremont Graduate University. Dr. Drucker was the most brilliant man I’ve known, and this was an extraordinarily impactful period of my professional life. He was one of those few people I’ve met in life who can distill complexity to its essence. Spending three years…

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How to Track Rank in Google’s Jobs, App Box & Top Stories

How to Track Rank in Google’s Jobs, App Box & Top Stories This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor’s own. Google continues to expand their SERP features at the expense of organic search results. Features such as Google for Jobs, the App Box, and even the mobile News Box carousel (a.k.a., Top Stories) can render organic results all but irrelevant. However, the industry has all but ignored the rank tracking implications…

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Snark-Infested Waters: Is Flippancy Drowning Your Marketing Efforts?

Snark-Infested Waters: Is Flippancy Drowning Your Marketing Efforts? When soft drink producer Sprite put out their new advert featuring basketball legend Lebron James and rap artist Lil Yachty, they knew exactly what they were doing.   In marketing – no matter whether it’s via email, social media, our website, billboards, or television – one of the biggest struggles we face is striving to come across as authentic. The Sprite marketing team recognized this when they created their advertisement. They know…

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5 Powerful Copywriting Tactics That Will Make Your Content Go Viral

5 Powerful Copywriting Tactics That Will Make Your Content Go Viral Again copywriting… Tips, tricks, tactics, whatever… We are simply getting bored with copywriting. No wonder. Even if we know all the writing principles. And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads. But, as usual, when it comes to the article, the chances to create viral content are close to zero. Using these quick and easy copywriting formulas, I got to the Essay Today…

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Google Adds ‘Similar Sounding Words’ to Dictionary Search Cards

Google Adds ‘Similar Sounding Words’ to Dictionary Search Cards Google has quietly rolled out a new addition to dictionary cards in search results, alerting users when a word they’ve searched for sounds similar to another. The alert appears toward the bottom of the search card and is highlighted in orange.   Tapping on the similar sounding word will give you a definition, as well an option to hear the word spoken aloud by tapping on the volume icon. These alerts…

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What Marketers Need to Know About Facebook’s New Algorithm | Blog

What Marketers Need to Know About Facebook’s New Algorithm | Blog Facebook updates its news feed algorithm regularly. But the latest update changed how brands and publishers interact with users in a very fundamental way. We interviewed Bookmark’s Social Media Lead, Ruxandra-Maria Gheordunescu, a former Facebook employee herself, to help Marketers understand the costs of the social media giant’s latest major shift. Can you break down Facebook’s new news feed algorithm? Once again, Facebook has updated their news feed algorithm.…

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10 Awesome Headlines that Drive Traffic and Attract Readers

10 Awesome Headlines that Drive Traffic and Attract Readers Creating headlines that drive traffic and attracts readers is part art with a dose of science. If you don’t learn how to write a good headline then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy that can cost sales, because you need readers to turn up to buy your goods and services. Newspapers and magazines have been perfecting the art for…

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Create Better Content from the Start by Following These 3 Steps

Create Better Content from the Start by Following These 3 Steps Too many marketers see “more content” as the answer to every content marketing problem. Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks. Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive format, delightfully satirical approach and/or cute cats. But what if the problem lies deeper…

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Is Your Company Data-Driven? | Convince & Convert

Is Your Company Data-Driven? | Convince & Convert January 22nd, 2018 Digital marketing experts will tell you that you’re not going to kill it with conversion and improve ROI unless you gather and apply data. I’m one of many marketers interested in continuously exploring the possibilities of data-driven marketing. Recently, I had the chance to interview an expert on the subject, Ben Carpel, the CEO of Cyfe, a company that offers simple all-in-one business dashboards to monitor . . .…

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How You Spent Your Holidays

How You Spent Your Holidays In each of the past couple years, you’ve helped us break our own delivery records on Black Friday and Cyber Monday. And we’re pleased to announce that 2017 was no different: Between Nov. 20 and the new year, MailChimp customers sent more than 41 billion emails. Of those emails, a whopping 1.9 billion were sent on Black Friday and nearly 1.8 billion sent on Cyber Monday, besting our old records. Hashtag success. Of course, the…

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How to Increase Revenue by Targeting Impulse Buyers

How to Increase Revenue by Targeting Impulse Buyers Every consumer is different. Some people like to shop online, and other people prefer shopping in stores. There are customers who spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all. This is called an impulse purchase. Believe it or not, more people are guilty of this than you would think. Have you ever bought something impulsively? I’m willing to…

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How to Break Down Your Big Idea and Make Your Next Move

How to Break Down Your Big Idea and Make Your Next Move You know when you get a Big Idea for a project that lights you up and derails your to-do list for the day? It could be a content series or a whole new business concept. You might even spend a few hours writing down why you’re qualified to do it and who it will help. But, inevitably, that fervor dies down and you deem the idea a distraction.…

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How to Fix Social Media Mistakes That Can Harm Your Startup

How to Fix Social Media Mistakes That Can Harm Your Startup In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business, you must have an online presence to succeed. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to your new business. In this blog, I’ll cover some of the most common social…

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