Content Marketing Blogs

Five of my best insights on becoming a great marketing consultant

Five of my best insights on becoming a great marketing consultant By Mark Schaefer I had the honor of studying under the legendary American management consultant Peter Drucker while I was earning my master’s degree from Claremont Graduate University. Dr. Drucker was the most brilliant man I’ve known, and this was an extraordinarily impactful period of my professional life. He was one of those few people I’ve met in life who can distill complexity to its essence. Spending three years…

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What Marketers Need to Know About Facebook’s New Algorithm | Blog

What Marketers Need to Know About Facebook’s New Algorithm | Blog Facebook updates its news feed algorithm regularly. But the latest update changed how brands and publishers interact with users in a very fundamental way. We interviewed Bookmark’s Social Media Lead, Ruxandra-Maria Gheordunescu, a former Facebook employee herself, to help Marketers understand the costs of the social media giant’s latest major shift. Can you break down Facebook’s new news feed algorithm? Once again, Facebook has updated their news feed algorithm.…

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Is Your Company Data-Driven? | Convince & Convert

Is Your Company Data-Driven? | Convince & Convert January 22nd, 2018 Digital marketing experts will tell you that you’re not going to kill it with conversion and improve ROI unless you gather and apply data. I’m one of many marketers interested in continuously exploring the possibilities of data-driven marketing. Recently, I had the chance to interview an expert on the subject, Ben Carpel, the CEO of Cyfe, a company that offers simple all-in-one business dashboards to monitor . . .…

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What Separates Good Writing From Bad Writing?

What Separates Good Writing From Bad Writing? The other day, I was struck by a quote I read in a blog post about vulnerability from author and Wharton professor Adam Grant: “Good communicators make themselves look smart. Great communicators make their audiences feel smart.” Grant’s words reminded me of the time I discovered, to my horror, that I write at an 8th grade reading level. This discovery led me to study the reading level of great writers (and also not-so-great…

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Recommended Marketing Podcasts: Week of January 15

Recommended Marketing Podcasts: Week of January 15 January 19th, 2018 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new to podcasts or you’re a seasoned listener, I know you’ll find value in each weekly round-up. Let’s…

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Starting a personal content journey with your truest sentence

Starting a personal content journey with your truest sentence By Mark Schaefer Throughout the years I return to my literary heroes again and again … John Steinbeck, John Irving, Mark Twain, Cormac McCarthy, and especially Ernest Hemingway, to name a few. These writers inspire me. They get to the point, sweat over every word, and compose sentences that make me go “wow.” I recently came across one of those passages, a refrain from Hemingway in A Moveable Feast when he considers…

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Snapchat’s Identity Crisis Will Force Publishers to Play the Waiting Game

Snapchat’s Identity Crisis Will Force Publishers to Play the Waiting Game When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations. When there aren’t any consistent expectations, relationships end. Snapchat is not normally a place for heartbreak, but given its current identity crisis, it could be headed for a messy split…

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6 Ways to Use Hashtags in Instagram Stories

6 Ways to Use Hashtags in Instagram Stories January 18th, 2018 You know what you should do? Add hashtags to your Instagram Stories. You invested serious resources into creating and capturing the perfect Instagram Story. Maybe you put yourself in precarious situations. Maybe you spent eons testing filters and pondering witty captions. When you “do it for the gram,” you better get the most views for your Story. Hashtags get you the views you deserve. Instagram’s Story feature is completely…

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Protecting your podcast: Finding and using “pod-safe” music

Protecting your podcast: Finding and using “pod-safe” music By Kerry Gorgone, {grow} Contributing Columnist Nearly every time I give a presentation on podcasting, someone asks me about music. Typically, they’re already using popular music as their podcast opener and they’re asking me “what they should do.” My answer is always the same: “Stop using copyrighted music unless you have written permission.” They usually chuckle at first, forcing me to repeat it. “Seriously, stop using it. You’re opening yourself up to…

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A Comprehensive Guide to Instagram Influencer Marketing

A Comprehensive Guide to Instagram Influencer Marketing January 17th, 2018 If you use Instagram, you’ve probably seen influential users promoting brands and products. You might be wondering how your brand or business can work with influencers on Instagram too. This guide will provide you with an in-depth look at what you should do to run a successful Instagram influencer marketing campaign. Why Use Instagram for Influencer Marketing? First of all, you want to make sure that this type of campaign…

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Face the facts: 5 social media truths that are hard to admit

Face the facts: 5 social media truths that are hard to admit By Mark Schaefer I’m a practical person and sometimes the conventional wisdom of the web seems to run counter to reality. Or sometimes the reality of the social web is just so bizarre that it’s hard to admit! In any event, as I have been thinking about this, here are some facts about the social web that are kind of icky, but true. 1. Numbers matter A few…

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10 Creative Ways Companies Are Using Snapchat

10 Creative Ways Companies Are Using Snapchat January 16th, 2018 Founded in September 2011, Snapchat continues to evolve and innovate in a way that keeps the industry on its toes. From impressive uses of augmented reality to clever lenses and filters, the company logged over one trillion snaps in 2017. That’s more than all the pictures taken by smartphones in the world. Snapchat does not consider itself to be a social network, but in fact, a camera company. Its audience is…

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Facebook analysis: New insights from global business experts

Facebook analysis: New insights from global business experts By Mark Schaefer Last week Facebook announced sweeping changes to the way it plans to manage the newsfeed. Facebook said users will see more content from friends and family, and less from brands and publishers. The new algorithm also will favor content that draws a lot of comments over posts that are popular, but don’t elicit comments. As I considered the actual impact this would have on marketers, I wrote that it is not…

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YOLO vs FOMO | Blog

YOLO vs FOMO | Blog When it comes to travel, Millennials are as confusing as ever. Are they throwing caution (and savings) to the wind, or doomed to stay stuck behind their screens envying other people’s lives? Millennials killed a lot of industries in 2017, if you trust the headlines – from diamond rings to department stores – but travel is not one of them. If anything, their globetrotting dreams are less a hobby for the wealthy and more of an…

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9 Antidotes to the Facebook Algorithm Squeeze

9 Antidotes to the Facebook Algorithm Squeeze January 15th, 2018 The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . . “. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want…

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Don’t panic. The Facebook announcement is no big deal.

Don’t panic. The Facebook announcement is no big deal. By Mark Schaefer An open letter from Mark Zuckerberg announcing changes to the Facebook news feed was regarded as a bombshell by most social media marketing thought leaders. Mike Stelzner called this the “end of days” for marketers, Jon Loomer referred to the market “hysteria” this is creating. The fact is, this letter from Zuckerberg is cryptic and we truly have no idea on how this is going to impact businesses long-term.…

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