Content Marketing Blogs

The 4 Basic Truths of Good Sales Enablement Content

The 4 Basic Truths of Good Sales Enablement Content “What exactly are you doing here?” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad. I looked up, alarmed to have been directly addressed, and realized the sales trainees had all…

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From London to Montreal: our First International Office Exchange | Blog

From London to Montreal: our First International Office Exchange | Blog As digital nomadism, workcations and bleisure have become increasingly integrated into today’s work culture, Bookmark has started integrating that mindset into our culture as well. With our PUG program (also known as Pick-Up-and-Go), we support temporary inter-office employee transfers. After all, we do have nine “neighborhoods” worldwide and love all things travel. Our first international PUGs traveled from our London office last August and stayed three weeks at Bookmark Montreal and one…

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Where are all the social networks?

Where are all the social networks? By Mark Schaefer A few years ago, one of the biggest predictions among social media gurus was that the social web would fragment. There would not be one giant company that would necessarily take down Facebook — it would come in bits and pieces as little social networks dedicated to special interests popped up that would chew away at Facebook’s audience. So the question we should today is, if this was such a good…

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Facebook has no moral compass

Facebook has no moral compass By Mark Schaefer What a nightmare for Facebook and its advertising partners. The Verge reported: Facebook knew about inaccuracies in the video viewership metrics that it provided to advertisers and brands for more than a year, according to documents filed as part of a potential class action lawsuit on Tuesday. Advertisers were duped into focusing on the social network under the belief that people were spending more time watching on Facebook than through other video…

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What Annoys Audiences the Most About Marketing Emails

What Annoys Audiences the Most About Marketing Emails How many of you have ever unsubscribed from a company’s newsletter? I’m going to go ahead and guess that every one of you has at least once. I certainly have on more than one occasion, for a variety of reasons. Some emails were too promotional and not informational enough, some were sent too frequently, and some just looked unpleasant. I set up and send out the newsletters for Contently’s two publications, The…

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How to gain social media marketing experience before you graduate

How to gain social media marketing experience before you graduate By Kiki Schirr, {grow} Contributing Columnist Standing out amid a pool of college graduates can be difficult. Gaining social media marketing experience is a clear differentiator when looking for a job, especially a marketing role. How do you prove what you’ve learned to potential employers? I’ve compiled a list of six great methods for standing out from the pack of graduates.  Google Academy for Ads Certifications Google Ads and Analytics are notoriously difficult…

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How Do People Really Feel About Working for Brands?

How Do People Really Feel About Working for Brands? All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs—which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. In order to get a sense of the divide between mainstream journalism and content marketing, I spoke with eight professional writers. After the interviews, the first thing that became…

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Content Requests, Editorial Workshops, and Language Localization

Content Requests, Editorial Workshops, and Language Localization Creating breakthrough content is difficult. Having a system in place to do it repeatedly is even harder. Brands must have a clear understanding of their audience, goals, and objectives. They also need to secure internal buy-in and alignment, and have a clear understanding of the tools needed to execute the plan. Even after marketers have addressed those operational challenges, they still need to be able to tell a great story that moves the…

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5 Influencer Marketing Myths Debunked | Blog

5 Influencer Marketing Myths Debunked | Blog Influencer marketing is set to become a $5 to $10 billion market within the next 5 years and if you still haven’t taken the plunge, read our take on the top five myths still holding marketers back when it comes to integrating influencers into their campaigns. Myth #1: It’s too expensive What affects the cost of influencer marketing? It generally boils down to these six main factors: the platform, Instagram, YouTube and Snapchat are the…

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Your organizational culture is your marketing

Your organizational culture is your marketing In the course of working on my new book, I had the chance to interview Chris Savage, CEO of Wistia. We had a fantastic conversation and he said something that I thought was incredibly wise and insightful. Instead of explaining it, I’ll let Chris tell the story in his own words: “When we started out, we didn’t have any deliberate marketing strategy. We were messing around in our office and just shot a video…

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Online tracking is fucking good for you – get over it

Online tracking is fucking good for you – get over it Online tracking gets a bad rap. It’s easily conflated in people’s minds with wider issues around data abuse and online manipulation. What’s really fascinating is that when I have conversations about online tracking, the first thing that comes to most people’s minds is the Cambridge Analytica scandal. And the image that they call to mind is the guys sat around the table, promising some pretty nefarious things, that weren’t…

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How to Find Your Brand’s Story

How to Find Your Brand’s Story Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes. That’s a mistake,” he said. “Your logo, your slug-line, your color scheme, your graphic standards, those are vestiges of your brand. They’re outward facing articulations of your brand, but they’re far from brand architecture.” You’re not…

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Steak-Umm Social Media Manager Nathan Allebach

Steak-Umm Social Media Manager Nathan Allebach It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. Rarer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. So far, it seems to have worked out. why are so many young people flocking to brands on social media for love, guidance, and attention? I’ll tell you why.…

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When a company aligns with customer values, is it serving, or pandering?

When a company aligns with customer values, is it serving, or pandering? By Mark Schaefer Over the past few years, more and more companies are taking a values-based approach to its marketing. A few examples: H&M’s “Conscious Collection” of eco-friendly clothing features 100 percent reclaimed nylon fiber from fishnets and other nylon waste. H&M was one of the first fashion retailers to make its supply chain transparent, and it constantly monitors the working conditions of the factories where its products are produced. Airbnb aired an…

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The Paranoia Around Marketing Benchmarks

The Paranoia Around Marketing Benchmarks By Avtar Ram Singh, {grow} Contributing Columnist What does good marketing look like? How do we know that a marketing campaign has been a success? How do we determine that a marketing experiment that yielded a certain result is worth repeating again? Benchmarks, of course. I can see you nodding, but … do I also hear a slight groan? Two of the most painful questions for marketers are, “How do we know this is going…

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Three lessons all new businesses can learn from the Google+ failure

Three lessons all new businesses can learn from the Google+ failure By Mark Schaefer I don’t think there has ever been a day filled with more excitement and anticipation than that time seven years ago when Google launched Google+. The company doled out private invitations, leaving the masses eager to gain access and we all scoured the web looking for invitations. The Facebook killer! A handful of my friends even bet their careers on Google+. It seems strange now, but…

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