Content Marketing Blogs

How to Decide If Your Idea Should Be an E-book or a Blog Post

How to Decide If Your Idea Should Be an E-book or a Blog Post We all like to feel affirmed, right? I certainly do. That’s partly why I like Nicola Brown’s article on the role of a content marketer so much. Her description of my job elevates it beyond copy-editing Powerpoint decks. Her piece for the Content Standard argues, “Proofreading’s important, but it’s only the tip of the iceberg,” which is music to my ears. Her article describes how an…

0
Read More

Is Facebook good for the world?

Is Facebook good for the world? By Mark Schaefer The graphic at the top of this post popped up while I was on Facebook last week. I suppose this feeds into a new metric for Facebook, or perhaps it is an old metric that I have never seen before. This question paralyzed me. Is Facebook good for the world? It seems so simple — just react and push a button — but I could not do it. I don’t know…

0
Read More

Let’s Steal From the Marketing Tehnology Supergraphic

Let’s Steal From the Marketing Tehnology Supergraphic [There’s a companion post to this piece: an interview with Scott Brinker, all about the Supergraphic. So you may want to read that after this.] Rand Fishkin (subject of an earlier Let’s Steal From piece) talks a lot about “10x Content”, content that performs not just a little better but TEN TIMES better than a brand’s average content. Well, this installment of the insanely popular* Let’s Steal From series is about a piece…

0
Read More

Our People: Fidelis Njikem, Web Developer/Dev Ops, Montreal | Blog

Our People: Fidelis Njikem, Web Developer/Dev Ops, Montreal | Blog 1. What do you do?I am the Back-end Developer & Dev Operations at Bookmark Montreal. The development aspect of my job involves writing the “server side” logic for web applications. In other words, handling everything that happens after a user carries out an action like clicking on a button. As for development operations, I am currently migrating the websites that we host into the cloud and updating/optimizing the current IT…

0
Read More

The place where social change goes to die?

The place where social change goes to die? By Mark Schaefer The days of innocence and fun on Facebook are over. The platform has devolved into a cacophony of constant political unrest, maybe permanently. A lot has been written over the past few months about the anger on Facebook, mass de-friending, free speech, etc. Here is an observation … The Facebook news stream is a profoundly ineffective agent for social change. Your friends who support you, will support you. Your…

0
Read More

How to gracefully repurpose content between horizontal and vertical video formats

How to gracefully repurpose content between horizontal and vertical video formats By Kiki Schirr, {grow} Contributing Columnist In a world where 57% of video is watched from a phone screen, a new debate is emerging amongvideo content creators: should we go vertical, or remain horizontal? New dark horse video platform IGTV from Instagram (and therefore, Facebook) has mandated that all videos be uploaded in vertical format. Perhaps in an effort to compete, on August 1st YouTube announced it would be…

0
Read More

How Hotels Create a WTF Customer Experience

How Hotels Create a WTF Customer Experience I know a lot about hotels. I’ve stayed in a hotel between 110 and 150 nights per year for 15 consecutive years. Some have been great. Others, markedly less so. But what I love about hotels is that they are endlessly fascinating laboratories into customer experience choices. You see, nothing is random in a hotel. Every hanger, light switch, and pointless bedside telephone was placed there after much mulling by…

0
Read More

What You Need to Know About B2B Video in 2018

What You Need to Know About B2B Video in 2018 You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more than 600 businesses and over a quarter-of-a-million videos analyzed over a one-year period. The findings do not include organizations that monetize video content or produce it as the…

0
Read More

Our Printing Footprint | Blog

Our Printing Footprint | Blog Our commitment to creating great content on greater paper. Just a month ago in Santiago, Chile, I was checking out at my local supermarket when they told me that by law, plastic bags will no longer be included with my groceries. Confused, I had to make a choice: buy a reusable bag or continue adding plastic trash to the kilos of waste we pile up around us. In the debate about how to reduce our…

0
Read More

Timeless customer service lessons from an epic Marriott fail

Timeless customer service lessons from an epic Marriott fail By Mark Schaefer What a lousy experience I had with Marriott last week. I don’t normally (ever?) point stuff like this out, but this systemic Marriott Fail was so epic, so complete, that it provides a useful case study and a teachable moment. Here is the story: I just want a room I was driving to Atlanta through a torrential rain storm. I had already been on the road 12 hours…

0
Read More

The best SEO book in the world? A surprising discovery.

The best SEO book in the world? A surprising discovery. By Mark Schaefer I have written about my loathing for arbitrary rankings and especially these “influencer lists.” But every once in while I see a list that captures my attention … and last week provided an extraordinary surprise. Book Authority just named my work, The Content Code, as the best book on SEO in the world (out of 58 books on the subject). The thing that is remarkable about the award is…

0
Read More

If content doesn’t cost you anything, it isn’t worth anything

If content doesn’t cost you anything, it isn’t worth anything One day I was in an Acting Fundamentals class at drama school and I was struggling to emotionally connect during an intense scene. See, if you’re an actor with an emotional scene, you’ve got two options: You can either pretend you’re emotional (bad acting), or you can find a way to actually reach the emotion (good acting). But actually connecting (especially night after night) is hard. It’s embarrassing. You can’t…

0
Read More

What the Health and Wellness Industry Can Teach Us About Good Content

What the Health and Wellness Industry Can Teach Us About Good Content A few months ago, I decided to improve my lifestyle and eating habits. The process has made me into a different kind of consumer in more ways than one. I’ve gotten to the point where I read fitness content as carefully as I read menus. Before trying to live healthier, I had no idea how much fitness content was floating around online. We’re surrounded by messages about our…

0
Read More

Am I your friend or your brand?

Am I your friend or your brand? By Mark Schaefer I recently made a difficult decision. I’m conflicted about it and wanted to air it out today. I frequently get approached to promote books, or even provide testimonies for book covers. It’s sort of become a game in the publishing industry. Often, an author will actually write a testimony for you and ask if it is OK (so you appear on the book without having read the book). I don’t…

0
Read More

Are Chat Stories the Future of Native Advertising?

Are Chat Stories the Future of Native Advertising? After a brother and sister discover something mysterious about their parents, they start to investigate their own family. Eventually, they come to suspect that the clues they uncover may help find a missing woman from their neighborhood. This may sound like the plot of a new Netflix show, but believe it or not, it’s branded content. “Mom’s Secret,” one of the many stories available on the chat fiction app Yarn, is actually…

0
Read More

15 Important Statistics About Smart Speakers in 2018

15 Important Statistics About Smart Speakers in 2018 Smart speakers from Amazon Alexa and Google Home have burst on the scene with a velocity and pervasiveness that is nearly unprecedented in the history of consumer electronics. Their rise from strange and novel gadget to near ubiquity in 2018 has been driven by their multi-function usefulness and reasonable price. A new report from our friends at Edison Research includes many remarkable findings about smart speakers in 2018 that…

0
Read More
About

Business on the Web provides the latest Business News: Breaking Personal Finance, Company,  Financial and Economic News.

Our blogs are an excellent place for technology professionals to get up-to-date industry news. Blogging about the hottest education technology issues.

Social Links